PARSIPPANY, N.J.--Following the September launch of the ophthalmic collection, Safilo Group introduces 27 styles for the Boss Hugo Boss sunglass collection for men and women.

Safilo launches the Boss Hugo Boss Sun Collection for men and women. Style 0010S on model, and style 0023S (l).
“We are truly excited to have a world-renowned brand such as Hugo Boss join Safilo’s stable of designer brands. The sunglass collection combines a classic elegance with modern innovation. The extremely wearable and saleable line will be well sought after for its contemporary appeal and superior quality,” said Claudio Gottardi, CEO of Safilo Group.
Claudio Gottardi

With 14 female styles and 13 male styles, the sunwear collection features a predominance of metal aviators, navigators, and shields, as well as rectangular and oversized plastic shapes with five styles made of titanium. The collection is offered in a classic color palette that includes metallic shades of palladium, ruthenium, shiny brown, shiny black and light gold. The plastics include subdued hues of dark tortoise, havana blonde, cocoa, dark burgundy, chocolate, brown horn and nude, as well as white opal, violet and bordeaux to highlight the collection. Lenses vary from style to style but include two styles with glass lenses, two with polarized lenses and four with polycarbonate lenses.

The women’s styles include the BHB logo, an acronym for Boss Hugo Boss, engraved on the temples, as well as a Hugo Boss laser engraved logo plaque on temples of select styles.

Merchandising materials include counter cards, banners, a logo plaque, and a 3-piece display. The Boss Hugo Boss sunwear collection is priced to the dispenser between $60 and $92.50.