By Deirdre Carroll
Associate Editor

PARSIPPANY, N.Y.--Premiering at Vision Expo West, Sàfilo is launching the first ophthalmic collection from Banana Republic. 

Designed to echo the sophisticated aesthetic found in Banana Republic’s ready-to-wear designs, the eyewear revolves around sleek lines, unique accents, and wearable shapes for men and women.

(From top to bottom) The Nathan, Colinand Martin men’s styles from the new Banana Republic optical collection from Sàfilo.

“We are very excited to be able to offer our optical customers an incredibly strong and widely recognizable fashion brand,” said Dick Russo, executive vice president of Sàfilo Group. “The Banana Republic ophthalmic collection is a mix of modern fashion and timeless style. We are confident that there will be strong demand for this collection which offers a superior product at an accessible price.”

The initial launch collection includes 36 optical frames in plastic and metal, 22 styles for women and 14 for men. The line relies on the universal wearability of rectangular shapes but also includes softer ovals as well as a few preppy silhouettes. The styles are offered in classic metallic tones such as dark gunmetal, antique gold, black satin, shiny burgundy, bakelite brushed and warm gray. Plastic styles include black, havana and burgundy, as well as custom colors such as combinations of olive tortoise, smoke ivory, amber tortoise, havana blonde, crystal gray and burgundy.

Dick Russo, Safilo

 “Our priority has long been focused on creating elevated designs that are both timeless and approachable,” said Banana Republic executive vice president of design, Deborah Lloyd. “The eyewear adds a finishing touch to our wardrobe of new classics.”

Marketing for the collection includes trade and consumer advertising as well as assorted visual merchandising materials. The Banana Republic ophthalmic collection will be distributed in the U.S. to independent optical stores and retail optical chains and is priced to the dispenser between $50 and $70.