LOS ANGELES—Signature Eyewear, Inc. (OTCBB:SEYE.OB) has established a new division, Signature Fashion Group, to focus on women’s footwear and fashion accessories.

The first addition to the Signature Fashion Group is the “Rough Justice” brand of women’s footwear. Signature acquired the brand from Bodo Loerke and Lee Ashworth, who found the brand two years ago and have joined Signature Fashion Group as senior vice presidents to drive sales and product design.

“Rough Justice exists to meet the fashion sensibilities of that woman who is always one step ahead of the trend and appreciates a bold fashion statement,” said Ashworth. “Additionally, our goal is to push the envelope of footwear fashion at an affordable price for young women 18 to 35, looking to be fashion forward.”

“This is a bold step for our company,” added Michael Prince, CEO of Signature Eyewear. “Gaining access into the footwear and accessory categories will give us a broader platform to expand our reach to department stores and major accessory retailers. The eyewear division will work closely with the footwear and accessories group to leverage opportunities with its sunglass collections.”

“Signature Fashion Group will provide the engine and infrastructure necessary for Rough Justice to realize its potential in the fashion footwear and accessories segment of the market. We are all excited about the synergy between the design, fashion and sales teams formed by melding Rough Justice and Signature Eyewear,” said Loerke.

Signature will continue its efforts to design, market and sell its licensed and proprietary branded eyewear collections. “Signature has always been about fashion and brand development,” concluded Jim Sepanek, executive vice president of the new division. “The creation of the Signature Fashion Group enables us to diversify our portfolio, while leveraging our core strengths. We anticipate revenues from the venture to ramp up in the second quarter of 2011.”

Signature will release the Rough Justice Eyewear Collection in Spring 2011 followed by Rough Justice handbags in Fall 2011.