MYRTLE BEACH, N.C.—Optimus, a Myrtle Beach-based lens manufacturer, has named Mark Higgins as vice president of sales and marketing. Higgins, who is based in Denver, reports to Optimus president Sam Singleton, OD.

Higgins entered the optical industry in 1999 with a focus in lens technology and finishing equipment. He has worked for Hoya, Topcon and most recently Briot USA, where he served as a territory manager. Higgens’ appointment comes at a key time for Optimus, which plans to release new digital lens products and a new lens material, TriLite, this month.