CARROLLTON, Texas--In a licensing agreement with Danish Eyewear, Nouveau is introducing Jacob Jensen Eyewear to the U.S.

“Jacob Jensen is a name synonymous with exquisite design and technologically superior products,” said Marj McGraw, co-president of Nouveau Eyewear. “Jacob Jensen Eyewear upholds the tradition with deceptively simple, elegantly refined designs.”

An award-winning designer, Jacob Jensen has been changing the way people view their music systems, telephones, watches and kitchen equipment for 50 years and he has brought his technologically sophisticated designs to eyewear.

According to Nouveau, the collection will target the upscale professional who values the latest technological innovations and delivers premium performance in a sophisticated design package. Frame lines are clean, uncluttered, and modern to appeal to both men and women.

Frame styles include rimless and compression mounts as well as minimalist full-rim styles. Colors are exciting and enduring and offer a palette of custom temple hues.