High Visibility features companies, products and collections that are raising brand awareness through strategic partnerships, sponsorships, consumer advertising campaigns and tie-ins to prominent events. To be considered for inclusion please contact senior editor,
Deirdre Carroll.
Women have long enjoyed a good magazine. In this edition of Hi Vis we highlight three eyewear brands that like magazines AND women…
Switch Vision recently received some highly coveted editorial mentions in two influential outdoor and ski publications. In SKI Magazine’s Fall 2010 issue’s “Stuff We Like” section the brand’s Stoke style received a designated mention with a quote that read, “many have tired; most have failed to create a user friendly interchangeable sunglass lens for outdoor athletes. Then came Switch Vision…” And in the “Optics” section of Backpacker’s Fall/Winter 2010 Gear Guide Switch’s Cortina Full Stop style appeared and was described as “A smart improvement to complicated lens switching....”
Magazines are also important for advertising exposure. The new Fall Jones New York advertising campaign which focuses on empowered woman, features styles from the new Jones New York optical collection from REM Eyewear. Shot in New York City’s Grand Central station by Annie Leibovitz, the campaign features models Jessica Stam, Missy Rader, Heidi Mount, and Jaquetta Wheeler. A dedicated image from the campaign highlights new frame offerings from the and has already appeared in the October 2010 edition of Harper’s Bazaar, while other images from the campaign have appeared in Fortune, The New York Times, Vogue, Real Simple, Oprah and Elle. To see the full campaign visit:
JNY.com/empowerment ...
Speaking of empowered women, Lindsey Vonn has joined Oakley’s global women’s eyewear team. Vonn has earned two Olympic medals and achieved 33 International Skiing Federation (FIS) World Cup victories. Most recently, she was awarded two 2010 ESPY Awards. With her choice of Oakley for performance goggles and sunglasses, Vonn is committed to be part of the Oakley family through the next Winter Olympics. “I am thrilled to be with a brand so passionate about optics and protection,” said Vonn. “Medals are decided by hundredths of a second, so I need assurance that my vision is perfect every time I compete. That’s why Oakley was the obvious choice, and I wouldn’t think of entering a competition with anything less.”
