LONGARONE, Italy—Marcolin Group (MCL-IT) has finalized a new exclusive eyewear licensing agreement with Diesel to produce and distribute Diesel sunglasses and eyeglasses worldwide.

“In the last months, while working on the agreement within the fixed terms, we’ve already started working on the collection,” said Maurizio Marcolin, Marcolin Group style & licensing officer. “I am very excited because Marcolin and Diesel share a strong cultural affinity and a common background, which strengthen our determination in starting this new challenge.”

According to Marcolin, the five-year license agreement is in line with terms and conditions of Marcolin Group portfolio. The launch of the first sunglasses collection is planned for Fall 2011 and will be completed in 2012 with the optical frames collection. Worldwide distribution will include selected opticians and Departments Stores, as well as Diesel stores.

The Diesel Shades collection will be dedicated to those who identify themselves in the brand’s individual style, breaking trends’ rules, and will be positioned in the diffusion segment; the collection will be developed with a specific focus on design and functionality.

Renzo Rosso, president and founder of Diesel added, “I am personally impressed [with] Marcolin’s capability to understand the universe of a brand and turn it into top quality, high design content products. Diesel is one of the few true lifestyle brands in the world and with our passion, energy and innovation capability we can build together a successful positioning, providing the brand the value and role it deserves.”