CUMMING, Ga.—Optical sales veteran Matt Cevasco has been named president and general manager of Briot USA, based here. He reports to Marc Abitbol, PhD, CEO of Luneau Technology, a Chartres, France-based supplier of ophthalmic diagnostic systems, which acquired Briot USA’s parent company, Briot International, in June, 2010. Cevasco replaces Tom Pfledging, who has left the company to pursue other interests.

Cevasco began his optical career in 1990 when he joined Signet Armorlite as a sales representative, a position he held until 1995. He joined SOLA International as director of sales in 1996 and was promoted to vice president of sales in 2000. Following the merger of SOLA International with Carl Zeiss in 2005, which resulted in the formation of Carl Zeiss Vision, Cevasco served as vice president of sales for Carl Zeiss Vision until 2007. He worked outside the optical industry from 2007 to 2009, serving as vice president of sales and marketing at Gateway Energy Services.