High Visibility features companies, products and collections that are raising brand awareness through strategic partnerships, sponsorships, consumer advertising campaigns and tie-ins to prominent events. To be considered for inclusion please contact senior editor,
Deirdre Carroll.
Nothing is quite as effective as teamwork. In the latest
Hi Vis we highlight two very different sorts of teams and the eyewear that is helping them succeed…
The
U.S. Olympic Committee (USOC) has named
Oakley as the official eyewear sponsor of
Team USA for 2012. With the agreement, Oakley becomes the sole provider of protective, active, lifestyle and corrective eyewear, including glasses, sunglasses, goggles, and associated accessories, for all U.S. Olympic athletes. Oakley will also design, manufacture and sell a line of Team USA eyewear that will be available at Oakley “O” Stores,
TeamUSAShop.com and
Oakley.com, as well as other national retailers and sunglass specialty stores. A percentage of sales will support U.S. Olympic and Paralympic athletes and hopefuls. In addition, the U.S. delegation at the 2012 Olympic and Paralympic Games in London will be outfitted with Oakley eyewear. “As part of the USOC’s long-term strategy to partner with market leaders, we are extremely pleased to welcome Oakley to the U.S. Olympic and Paralympic family,” said USOC CEO, Scott Blackmun. “These agreements allow for closer interaction with our fans, as Americans can more easily show their pride and support of Team USA by sporting officially licensed products.” Scott Bowers, Oakley’s senior VP of global marketing, added “It is a tremendous honor for Oakley to be named the official eyewear supplier to Team USA. We are proud of this two-year partnership that officially pairs Team USA with our world-class optimal technology and performance innovation.” To support the partnership, Oakley will launch a fully-integrated
marketing campaign…
ClearVision Optical has debuted the Fall 2010 advertising campaign from
Op with a fun and celebrity-packed national campaign featuring eyewear from the company. The advertisements, which highlight the brand’s quintessential West Coast surf vibe, feature a full-blown celebrity team that includes “Glee” stars Cory Monteith and Dianna Agron as well as Trevor Donovan of “90210,” “Gossip Girl” Jessica Szohr
and R&B/pop singer Cassie. The Fall 2010 ads will appear the September issues of
M,
Twist,
J-14 and
Cosmopolitan, the September/October issue of
Teen Vogue and the October issue of
Seventeen. In conjunction with the national campaign, ClearVision is offering fresh, new in-store P.O.P. merchandising featuring some of the new images. An 8 x 10 optical counter card will feature Op castmates Trevor Donovan and Dianna Agron (shown here) and showcases two of the collections more than 30 frames for men and women,
ages 15-35.
