ROCHESTER, N.Y.—With the summer vacation season in high gear, Bausch + Lomb is offering free admission to several scenic sites tomorrow, in a promotion celebrating the launch of its new Biotrue muli-purpose contact lens solution.

Consumers can get free admission on Aug. 13 to the Aquarium of the Bay in San Francisco, Seattle's Space Needle and the John Hancock Observatory in Chicago, as well as free ferry tickets to view the Statue of Liberty in New York City, from B+L.

To get the free admissions, consumers simply have to show up at the various attractions, according to B+L. Admissions are limited to the sites' capacities, ranging from 3,500 for the aquarium to 10,500 for the Space Needle.

B+L is also launching a new "Inspiration in Your Eyes" contest, asking consumers to share stories about a U.S. location most visually inspiring to them. The grand prize winner will receive a free trip for two to one of the top 10 most visually inspiring places in the U.S., by entering at www.facebook.com/biotrue.

"Just as we sought inspiration from the eye in developing Biotrue, we are encouraging consumers to embrace visual inspiration and recognize the importance of healthy lens care," commented Lisa VanDeMark, B+L's vice president, brand marketing, for U.S. vision care.