NEW YORK—This scorcher of a summer is beginning to wind down, and the optical industry is gearing up for the new season by getting back to business. For example, the Foundation for Eye Health Awareness recently hosted the second annual Eye Health Summit, themed “From the Foundation Up.” Breakout sessions and networking activities saw 150 attendees drawn from all sectors of the professional vision care field and optical industry brainstorm and collaborate. Take a look at pictures from the event in New & Noteworthy.

Social media may seem like fun and games, but there are serious business reasons for participating, such as helping with search engine optimization (SEO). SEO methods can help your website achieve a higher position in searches for keywords or key phrases that people use to find the services or products you offer. And SEO expert Alan N. Glazier, OD, can tell you how to master some SEO tactics that may result in a significant surge of new business. Learn more in Online Trends.

In business, the way to anyone’s heart is through money, and employees are no exception. In the latest Personnel File, VisionMonday.com looks at U.S. salary projections for 2011, which predict a modest increase. Find out more about the Conference Board annual salary increase budgets survey report online.

And watch a video mashup of insights from Dan Deutsch, an eyewear guru to the stars who has been in the optical business for more than 40 years, on VM WebTV.