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Issue 24 | August 6, 2010 Management Focus with Tracy Moody
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Network Steadily Grows
We are more than halfway through 2010, and it's been a good year! Vision Source offices continue to grow and you are now a part of the second largest eye care network in the world! With the addition of more than 90 new Vision Source practices and more than 200+ new Vision Source colleagues, we continue to build this great organization into a formidable entity that exhibits the strength of independent optometry. Through the organized and cohesive efforts of more than 5,000 of the most talented independent optometrists in North America, we are building a network that will shape the future success of our profession. Congratulations, and thanks to each and every one of you.
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Vision Monday Recognizes Vision Source
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Jill Cox
Director of Network Services/VSR Coordinator
Vision Monday recognizes women in the optical industry with a vision for the future in its annual Most Influential Women in Optical report. I am proud to announce that
Director of Network Services/VSR Coordinator
Jill Cox was included in this feature. Jill can be seen in the July 19, 2010 edition of Vision Monday under Mentors on page 54 or in the online edition
here. Congratulations Jill!
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Changes in the VSR Program
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VSR is the acronym for Vision Source Representatives. They are key staff members who represent their doctors
in peer-to-peer staff meetings. The VSR program has created a neural network connecting participating
offices across the nation with resources and training to help their staff work at a higher level of business
competency, while increasing profitability and professionalism. With close to 90 VSR groups meeting
across the nation, there was a growing need for a stronger support system to manage and grow the
program. With that in mind, we have added two part time positions—one each in the western part of
the U.S. and the other in the eastern portion. Sandi Bergen and Daphne Reznik, respectively, will provide
their expertise as Facilitators in their own areas to mentor and promote the VSR concept.
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Sandi Bergen, Western U.S. VSR Field Manager
Sandi comes from a long family line of optometric professionals. Her
great-uncle was an optometrist in Los Angeles, and his father was a
traveling optometrist in the wild west. Sandi’s brother and daughter
(Vision Source's Dr. Jeff Krohn and Dr. Alesha Jensen) are
also optometrists who practice together in California. Her leadership
has been honed and tested through 15 years of work in private practice,
10 of which were as the study coordinator for seven FDA contact lens trials. She
brings to Vision Source a unique view from both inside and outside
the profession which will be an asset to the VSR Facilitators in Western
Region of the U.S. as they draw from her leadership expertise.
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Daphne Reznik, Eastern U.S. VSR Field Manager
Daphne graduated from Michigan State University with a degree in
political science. After spending several years at the Michigan state Capitol,
she made a career move into the private sector, handling the marketing
for the Vision Source office of Drs. Rigel, Vincent-Riemer and Knapp in
East Lansing, Mich. Her background in the legislative arena,
specifically in business issues, prepared her for promoting their
practice to the community. She has a true passion for marketing
optometry and Vision Source practices. With her background and six years
as a VSR Facilitator for the Mid-Michigan region, she brings a wealth of
knowledge and skills to her new role as Eastern U.S. VSR Regional Field
Manager.
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Watch Your Email for Our Member Satisfaction Survey
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Later in August, we'll be asking all members to participate in an online survey to determine your satisfaction with the value and services provided by Vision Source. The survey will only take a few minutes to complete and is an invaluable resource in our ongoing improvement of your network. Please watch for it and take the time to respond. Your participation helps us in benchmarking and making improvements network wide. Look in your email for the survey in late August.
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TruClear and TruClear HD Update
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For three years, the proprietary TruClear™ family of advanced PAL lenses from Essilor has been available to Vision
Source members. Today, our offices dispense an average of 17,000 pairs of TruClear lenses each
month, representing 32 percent of all PAL lenses sold in the network. Use of our Viso™ coatings topped
22,000 pairs in March, representing 35 percent of all coatings prescribed.
Please continue to support our Elite partners such as Essilor so they will bring our network superior products and savings.
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Vision Expo West Reminders
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Be a Vision Source VIP at Vision Expo West
Here are some of the benefits:
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Free exhibit hall registration
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Free and discounted CE
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Exclusive parties and demonstrations
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A session of the new Vision Source Experience, Breakthroughs to Peak Performance
Click
here to see all of your VIP benefits, and click
here to register free.
Free and Discounted Continuing Education
The first 100 Vision Source Members and their associate ODs* will receive six hours of complimentary continuing education ($230 value). After the first 100 to register, there is a graduated continuing education discount available.
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Buy a package of six hours CE and get nine hours ($60 savings)
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Buy a package of nine hours CE and get 13 hours ($100 savings)
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Buy a package of 13 hours CE and get 18 hours ($130 savings)
*Complimentary and discounted CE packages are limited to Vision Source members and their associate ODs. (OD’s working in their practice.) Total Office Package pricing is not available with Vision Source CE offers. Free Exhibit Hall registration is open to Vision Source members, associate ODs and office staff.
Vision Source Exclusive Members-Only Party (with a NEW location)
When you register online for Vision Expo, you will be asked to RSVP for your complimentary invitation to the Vision Source VIP Members-Only
Cocktail Party hosted by International Vision Expo, Optovue and Marco.
When: Friday, Oct. 8th from 6-9 p.m.
Where: Valentino Restaurant in the Venetian Hotel—We’re happy to announce we’ve outgrown our old venue. Valentino Restaurant is located next to Pinot Brasserie in restaurant row.
RSVP: RSVP is required during online registration for Vision
Source members and up to two guests. You’ll also
have the opportunity to RSVP for a special Marco demonstration for Vision Source members only.
Did you Register for the 2010 Vision Source Experience?
Did you attend in 2009? With entirely new material for 2010, this day-long seminar demonstrates how a Vision Source practice can significantly increase its gross income when incorporating planned processes and integrating aligned Vision Source programs. Attendees will leave with many quick-to-implement practice management strategies.
Please note, if you already registered you or your staff for the Vision Source Experience, be sure to also
register for Vision Expo if you would like to attend the members-only party, Marco demonstration and register for free or discounted CE (CE discounts for members and associates only). Visit the Network News section of
visionsource.com for registration, other information and to see the full list of dates and places.
About International Vision Expo
Las Vegas provides a high-energy backdrop the world’s most inclusive ophthalmic conference and expo. Its unbiased continuing education covers the full spectrum of medical, diagnostic, lab and practice management skills to support better patient care and streamline profitable operations. The exhibit hall and The Suites are extraordinary showcases for eye care and eyewear professionals to shop the latest technology and discover international fashion from well-known to emerging brands. It is the meeting place for one of a kind networking on the West Coast and will inspire and reinvigorate your passion.
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Coming Soon to a Computer Near You
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In our continuing effort to keep you up to date on new
technologies and products that may benefit your practice, some
of our key vendor partners will be offering high-quality
educational webinars to our members. Our management team
has carefully screened these webinars to ensure that they cover new clinical insights and material that will be of immediate value
to you. These are not Vision Source management webinars and
attendance is optional. However, we strongly encourage you to
make time to attend if the topic is of interest to you.
2011 North American Meeting
April 13-17, 2011
Hilton Americas Hotel/George R. Brown Convention Center
Houston, Texas
2011 marks the 20th anniversary of Vision Source, and we are already planning the 2011 North American Meeting to make it the biggest, most exciting and most valuable meeting ever. Because it’s being held in Houston, where Vision Source was founded, you can expect some special features and surprises. Mark your calendar now for April 13-17, 2011, and click
here to watch a short video about this milestone event.
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Vision Source O.D. and The Insider
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The 2Q issue of Vision Source O.D. and The Insider, for staff at Vision Source practices, are now available in a digital edition version. Click the covers below to launch the newsletters.
On behalf of the entire management team, we want to thank you for taking time to read the monthly Network Support Update newsletters and our quarterly Vision Source O.D. We look for forward to seeing you at an upcoming optometric event or a local Vision Source meeting in your area.
Enjoy the rest of your summer!
Tracy Moody
COO
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