LEWISVILLE, Texas—Hoya Vision Care, North America, said it is expanding the marketing department of Hoya Optical Labs of America (HOLA). HOLA consists of 19 laboratories nationwide.

“The expansion of Hoya Optical Labs’ marketing department will enable us to be closer to the customer and develop marketing strategies that are strongly aligned with our customers,” said Barney Dougher, president and CEO of Hoya Vision Care, North America.

Heather Padgett, who has been with Hoya six years, has been promoted to Central marketing manager. New to Hoya Optical Labs’ marketing staff are: Teri Fittz, director of business development, responsible for new account acquisitions through regional and national initiatives, who brings more than 20 years of executive sales and marketing management experience to this position; Laurie Taisey, Northwest marketing manager, with more than 20 years of experience in marketing management in consumer products with Microsoft and also the automotive industry for Manheim Auctions in communications and strategy development, and Carolyn Gongwer, East marketing manager, who has more than 15 years of sales and marketing experience in the consumer products and healthcare industries.

Hoya Vision Care, North America manufactures and supplies ophthalmic lenses to eyecare professionals, independent wholesale laboratories and retailers located within the U.S., Canada, and South America. Hoya manufactures a complete range of high-quality lens designs, coatings and materials under brand names like HOYALUX Summit ecp, SUPER HiVision, HOYA Phoenix and others.