ROCHESTER, N.Y.—The consumer Web site for Bausch & Lomb’s Multi-Focal contact lenses was recently awarded a “Best in Class” honor in the Healthcare category of the 2009 Interactive Media Awards (IMA). The site, at www.goodbyereaders.com, was honored for its feature functionality, usability, cross-browser compatibility, design, and overall content.

The award is the highest honor bestowed by the IMA and it represents the best in planning, execution and overall professionalism of a Web site. The Bausch & Lomb Multi-Focal site was created by Web design and development firm Digital Pulp. ■