SAN DIEGO, Calif.—Carl Zeiss Vision has formed a partnership with Bushnell Outdoor Products’s Serengeti unit to promote a national prescription sunglass program throughout the Carl Zeiss Vision laboratory network.

The exclusive agreement will enable both companies to offer a variety of customized prescription sun eyewear and to employ patented wrap lens technology, featuring the new exclusive Polar PhD lens by Serengeti. Serengeti’s exclusive new Polar PhD lenses, build on the NXT lens platform, combine Serengeti’s Spectral Control technology with the advanced attributes of the Trivex material. The Polar PhD lenses features Advanced Polarized Surface Technology. NXT is the brand of Intercast Europe, a wholly owned subsidiary of PPG Industries.

The national program will be offered through all 18 Carl Zeiss Vision labs, and will include VSP orders. Carl Zeiss Vision already provides authentic original equipment glass Rx lenses for Serengeti eyewear.

“We are extremely excited to be named the exclusive provider of all Rx lenses for the Serengeti brand,” said Claude Labeeuw, vice president of marketing and business development for Carl Zeiss Vision North America. “Partnership with a leading sunglass brand like Serengeti aligns perfectly with the benefits offered by our lab network, including state-of-the-art lens designs, proprietary customization and manufacturing technology, practice-building and marketing support, and fast, reliable service.”

Dani LaGace, Serengeti’s product and marketing director, added, “The most important result of this partnership is giving key optical retailers exciting new products with clear aesthetic, performance and quality advantages. It helps that those new products are coming from two of the best-known and respected brands in the business.”

Serengeti is a wholly-owned subsidiary of Bushnell Outdoor Products, based in Overland Park, Kan.