MIAMI—Arno Optical is launching a new sunglass collection effective this month under the Outdo brand name in the U.S. and Latin America (Mexico, Central and South America).

 

 

The new Outdo sun
collection blends
sport and fashion styling.

“Outdo Sunglasses target a large and important market opportunity,” said Tom Fourt, general manager of Arno Optical. “We are thrilled to be able to offer our customers a high tech line of sunglasses that offer fresh design concepts at extremely attractive price points. It’s a huge win-win scenario for both retailers and consumers.”

The Outdo sunglass collection will offer a broad range of contemporary designs born from the fusion of sport and fashion style influences, Fourt said. The line features high definition lens technology coupled with advanced lightweight materials making the eyewear extremely durable, lightweight and comfortable.

The product line targets both male and female consumers in the highly prized 18 to 45 age demographic. All Outdo products are covered by a lifetime warranty against manufacturing defects and workmanship. The price range of the new collection to optical dispensers will be $16 to $40.

Arno Optical Corp., headquartered here, has been a wholesale provider of optical tools, parts, accessories, and exam/finishing equipment for 28 years. Sales of the Outdo line will be managed through a direct and distributor-focused sales effort.