NEW YORK—A new managed vision care company, ExcelVision, will be at next month’s International Vision Expo East signing up eyecare professionals for its provider network, with a goal of having its panel—representing all three O’s—reach 20,000 providers by this time next year.

After more than a year of planning, ExcelVision is getting underway in the first quarter of this year, and providing its first vision services in early March. “ExcelVision has developed a high-quality, fully insured vision plan with a national footprint, with policy filings in 50 states,” ExcelVision’s chief executive officer, Joe Zambito told VMail. “Our distribution partners represent a membership base of more than 11 million lives.”

As customers, the new company is targeting both large and small employers, as well as unions, from across the country, and is talking to insurance brokers as well to carry its products. “We’ll be focusing on meeting the needs of our members and also the additional needs of groups, brokers and providers,” Zambito noted.

Said Jeffrey Cohen, ExcelVision‘s president, “We’ve taken a booth a Vision Expo East, Booth # 2400, to show our commitment to eyecare providers and to discuss how we can work together. A lot of stores and doctors accept discount plans these day, but we have a fully insured program comparable to what the big names in managed vision are offering.”

ExcelVision has an email address specifically for providers seeking more information about the company: [email protected].