Lafont presents Riviera, its Spring/Summer 2009 collection, consisting of 35 ophthalmic and sun styles in 170 skus for men and women. Chic and sophisticated, the new line is constructed from such materials as acetate, titanium, beta titanium, milled metal, stainless steel, aluminum and wood often in combination. Openwork and such accents as rhinestones, coral, resin insets and studs appear throughout the collection as do lacy and tweed-like textile effects. Approximately 40 new colors were created exclusively for Riviera. Also part of the new line, the Riviera Coffret is a limited-edition wooden box collection containing two styles: Baroque, a trapezoid design ophthalmic frame combining an acetate front and stainless-steel temples with coral openwork, resin inserts and Swarovski crystals; and Bermudes, an acetate sunglass with acetate imbedded coral motifs and a Swarovski pearl. Both styles are offered in a variety of colors including Riviera (orange coral on black), created exclusively for the collection.


PHILOSOPHY: “Inspired by the timeless charm of the ’30s and the relaxed elegance of summer on the Cote d’Azur, the Riviera collection reflects a very French life-style—chic and luxurious,” says Lafont.

MARKETING:  Countercards and banners in varying sizes are available.

PRICE POINT: $$$ to $$$$$. For additional information, contact Lafont, (800) 832-8233; web site: www.lafont.com

TIP
The Riviera Coffret limited edition set is targeted to the Lafont female consumer who wants something exclusive and special from Lafont. A proprietary color, Riviera, was created for the set so the wearer can coordinate her ophthalmic frame and sunglass to complement her wardrobe. These two styles also have serial numbers to indicate limited production.