FRANKLIN PARK, Ill.—Opticote is launching a program that rewards eyecare professionals for dispensing multiple pairs of mirror coated sunlenses. Customers must complete a simple, one-time registration at www.opticote.com, where they can redeem certificates of authenticity from their lab. Certificates will arrive with each order placed.

 
ECPs who order Opticote’s mirror lenses will receive this certificate of authenticity.
After six certificate of authenticity numbers are registered, customers will earn a reward certificate that is delivered via e-mail. The reward certificate or reward certificate number must be provided to the lab with the next mirror coating order. When the lab receives the reward certificate number, they will submit it to Opticote as part of the customer’s mirror coating order. Opticote will provide the coatings free of charge, including matching backside AR, and the customer, in turn, will not be charged for the mirror coating by their lab.

“You have second-pair buyers who come into your office everyday,” noted Mike Bellomo, Opticote’s vice president of sales and marketing. “Dress eyewear sales should be a given. A sunwear sale with a mirror coating has never replaced a dress eyewear sale. In fact, it has only enhanced your customers perception of the value they receive as you demonstrate your concern for their ocular health and safety.”