FRANKLIN PARK, Ill.—Opticote is launching a program that rewards eyecare professionals for dispensing multiple pairs of mirror coated sunlenses. Customers must complete a simple, one-time registration at www.opticote.com, where they can redeem certificates of authenticity from their lab. Certificates will arrive with each order placed.
ECPs who order Opticote’s mirror lenses will receive this certificate of authenticity. |
“You have second-pair buyers who come into your office everyday,” noted Mike Bellomo, Opticote’s vice president of sales and marketing. “Dress eyewear sales should be a given. A sunwear sale with a mirror coating has never replaced a dress eyewear sale. In fact, it has only enhanced your customers perception of the value they receive as you demonstrate your concern for their ocular health and safety.” ■