ALISO VIEJO, Calif.—Optical Shop International (OSI) and Chrome Hearts have announced the opening of the first Chrome Hearts store on New York’s Madison Avenue dedicated exclusively to the brand’s luxury eyewear collection, designed, developed and marketed in conjunction with OSI.

The 250-square-foot flagship store was designed and decorated in signature Chrome Hearts ebony woods, sterling silver and fine leather. According to Larry Sands, founder and CEO of Optical Shop International, the store embodies the brand’s philosophy of “not for the weak of heart” and provides customers with the ideal shopping environment for the eyewear collection known for its innovation, exclusivity and luxurious details.

Sun and ophthalmic styles from the collection are available at the store, in addition to jeweled frames priced up to $25,000. Optical prescriptions will be filled by licensed opticians using only Carl Zeiss Vision lenses. An arrangement between the two companies allows for special colors and coatings available exclusively at the Chrome Hearts stores. Sands told VMail that other Chrome Hearts eyewear stores in Japan and Paris are in the discussion phase.

Optical Shop International designs, manufactures and distributes eyewear collections under the Chrome Hearts and Blinde brand names.