20/20 Magazine

Dec 2013

December 2013 Cover

 

In this issue:

Upfront
PATRICK DEMPSEY CASTS A GREAT SILHOUETTE
Patrick Dempsey seems to be exactly what the doctor ordered for Silhouette Optical. The company known for innovative...

 

Upfront
Hall of Frames

 

Upfront
Lens & Tech Marketing
iCoat Rewards Program Returns; CooperVision Launches Biofinity Campaign; Vision-Ease Lens’ Award-Winning...

 

Upfront
Street Seen
Eye Pride Myself

 

Upfront
LIcenses Liaisons & New Collections
Marchon partners with Liu Jo; Area98 expands to U.S.; Essilor aquires polarized sun leader Costa; Google to source shades from Maui Jim & Zeal...

 

Upfront
Meet Willette Ramos
Sports fanatic Willette takes the lead when it comes to discussing the big game around the office, but she stirs...

 

Features
Deluxe Redux
Forget everything you “think” you know about luxury eyewear.

 

Features
Bevel’s Advocate
A British-born New Yorker, Richard Mewha became interested in fashion at an early age. “I always liked clothes...

 

Features
Deluxe Additions
In what is virtually an opti-arena blink of an eye, so to speak, it all changes. And in this case, the subject is a completely...

 

Whats New
KENMARK: Kensie Girl Eyewear
In conjunction with the recent addition of Kensie Girl apparel and accessories to the Kensie brand, Kenmark launches...

 

Whats New
ZYLOWARE: Via Spiga Relaunch
Zyloware reintroduces the Via Spiga brand with entirely new and more fashion-forward styling. Included are 11 models...

 

Whats New
GIVING TREE EYEWEAR: Giving Tree Sunglasses
Giving Tree Eyewear, an eco-friendly eyewear company based in Southern California and co-founded by Austin Sands and Christian Abbott...

 

Editors Note
Independents Day AND an Anniversary
Forget everything you once knew about luxury eyewear. Optical has. Forgotten, that is. Less than a decade ago...

 

Behind the Seens
Delve into Deluxe

 

Parting Glance
Eye Am Woman

 

L&T
When Buying Glasses, Price Isn’t Everything
If you’re like me, you’re probably getting tired of the consumer media telling eyeglass wearers they are being overcharged...

 

L&T
Measuring for Individualized Lenses

The owner and sole salesman for a men’s clothing store greeted me as I entered his store to buy a perfectly fitting suit for a special occasion. I started to ask him if he could help me find a light gray suit, but I paused. - See more at: http://www.2020mag.com/l-and-t/45387/#sthash.Wb8KKZhB.dpuf
The owner and sole salesman for a men’s clothing store greeted me as I entered his store to buy a perfectly fitting suit for a special occasion. I started to ask him if he could help me find a light gray suit, but I paused. - See more at: http://www.2020mag.com/l-and-t/45387/#sthash.Wb8KKZhB.dpuf
The owner and sole salesman for a men’s clothing store greeted me as I entered his store to buy a perfectly fitting...

 

L&T
Job Too Tough? Call In ‘The Specialist’
Full service wholesale labs can usually handle about 99.5 percent to 99.8 percent of the jobs they are sent. The remaining 0.2...