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Eye Need a Lens Hero
Behind every great frame is also a great lens… that’s the adage preached by Ray-Ban’s latest...
Hall of Frames
First Insight Receives 2012 White Coat of Quality Award; Adlens Wins a Bronze Edison Award for Emergensee Glasses...
See the World
Licenses, Liaisons & New Collections
Sàfilo in licensing agreement with Essilor for Polaroid branded ophthalmic lenses; Try Change tries rim...
A Whole New GenEYE Nation
Join 20/20 on the fantastic opti-whirl of GenEYE styles for modern men and women.
Do as eye say and follow the hottest trends in GenEYE.
LUXOTTICA: Giorgio Armani Optical Collection
Luxottica launches a 19-piece Giorgio Armani Optical Collection. An 18-piece sunglass...
NOUVEAU: Realtree Eyewear and Sunwear
Nouveau Eyewear launches Realtree Eyewear and Sunwear, featuring authentic Realtree...
ASPEX: Greg Norman Performance Collection
To complement its Greg Norman ophthalmic and lifestyle sunwear collections, Aspex...
ZIMCO: English Laundry Sun
Zimco Optics adds a sunglass collection to its branded English Laundry ophthalmic line introduced...
EUROPA INTERNATIONAL: Scott Harris Sun
Europa International expands its Scott Harris line with the addition of Scott Harris Sun. Introduced...
GenEYE Adoration Society
You know the routine. A musician or writer gets asked about their most
current CD (I refuse to call it...
Behind the Seens
Behind the Seens of GenEYE
Robert Wilkins remains virtually uncredited as the creator of “Prodigal
Son,” which features as one...
Technology is Great… When it Works
My eyes have been irritated by spring allergies, so I visited my
optometrist recently on a busy...
Dispensing Trivex, The Decathlete of Lens Materials
It’s been just over a decade since PPG introduced Trivex, the lightweight, durable mid-index...
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