20/20 Magazine

Aug 2010

August 2010 Cover

 

In this issue:

Upfront
One-Stop Luxury
Ilori eyewear boutique, home to exclusive eyewear collections, will now carry optical styles and offer prescription services for both eyeglasses and sunglasses.

 

Upfront
Taking it to the Streets
Taking healthy sight awareness to the streets of New York City, Transitions Optical has teamed up with Erik Estrada of the famed ’70s TV show “CHiPs”...

 

Upfront
Soirée for Solstice
To celebrate the summer solstice, Sàfilo USA and the Solstice Sunglass Boutique recently hosted an intimate cocktail party at their Fifth Avenue location in New York.

 

Upfront
Hall of Frames

 

Upfront
Lens Marketing
The Think About Your Eyes Coalition has released the first in a series of video vignettes intended to entertain...

 

Upfront
Street Seen

 

Upfront
Licenses, Liasons & New Collections
Rem Eyewear and Mondottica International have entered a partnership in Europe...

 

Upfront
Shoot Out at OK Cazal
Yeah, you actually already know OK Go.  With viral videos of choreographed dance routines on six moving treadmills...

 

Features
Brand Identity

 

Features
Beyond the Blueprints
Normally when we think of design, it tends to be about the externals—the store’s overall decor and display.

 

Features
Jason Wu Woos Eyewear
At the age of five, Jason Wu accompanied his mother to bridal shops in his native Taipei so he could sketch the gowns in the windows.

 

Features
Blueprints for Success
It seems somehow fitting that Rachel Nguyen turned to the Internet to find a designer for Eye Needs, a new Richmond, Texas dispensary.

 

Whats New
MARCOLIN: TOD’S EYEWEAR
Marcolin Group launches Tod’s Eyewear, consisting of 12 ophthalmic frames and 14 sunglasses for men and women.

 

Editors Note
Branded Stuff
Seems like I’m always writing about branding.

 

Fashion Feature
Brand Identity

 

Behind the Seens
September 2010 Fashion Photoshoot
Setting a new Standard

 

L&T
Providing Customer Service, Not Lip Service
Lots of companies pride themselves on their customer service.

 

L&T
A High Profile for Low Vision
In Part 1 of this article, which appeared in the July issue of L&T, author Patrick Dundas described how eyecare practitioners...