20/20 Magazine

Aug 2008

August 2008 Cover

 

In this issue:

Upfront
Sun Made Simple
20/20 has been saying it for years: Dispensers need to educate their patients about the dangers of sun exposure to the eyes and not back off from selling sunwear. Now it’s all been made simple thanks to Luxottica.

 

Upfront
Faith for the Cure
ClearVision Optical and BCBG Max Azria have once again partnered to create a special limited-edition sunglass, Faith, to raise funds for Susan G. Komen for the Cure.

 

Upfront
Par for the Cause
REM Eyewear was a co-sponsor of a charity golf tournament benefiting the Hunter’s Hope Foundation, which was hosted by REM’s Rod Scott, a sales representative in Southern California, and his wife, Kathleen.

 

Upfront
For Women's Eyes Only
Born in Aquitaine in southwest France, Philippe Vergez grew up surrounded by art and literature. At 19, he decided to abandon scientific studies to travel and explore new cultures and forms of artistic expression. In the 1980s, he worked in marketing with the California-based Oakley.

 

Upfront
Look Up
To help launch the new Wayfarer Color Collection, Ray-Ban collaborated with five prominent underground artists in New York for the Project Colorize Campaign, which culminated with a daylong event last month.

 

Upfront
NetJets Takes Off
Modo unveiled Modo for NetJets, its exclusive, custom-made sunwear collection, at Ilori sunglass boutique in New York’s Soho. The event attracted socialites and stars such as Alex McCord and husband Simon van Kempen (shown below), from the reality TV series “Real Housewives of New York.” 

 

Upfront
Pucci Eyes the Prize
It’s been a busy and star-studded time for Pucci. The Marchon brand was the official eyewear for the 62nd annual Tony Awards and the 35th annual Daytime Emmy Awards, which were both took place last month.

 

Upfront
Hall of Frames
Rosy — Katherine Heigl (1) of “Grey’s Anatomy” wears the Monaco sunglasses in rose by Sama Eyewear while out and about in Los Feliz…

 

Upfront
Lens Marketing
• Santinelli International Premieres ‘Impact Movie’
• Transitions Intros New P.O.S. Materials
• Marco Adds Cherry Optical to Distributor Group
• Lensco Adds Corning SunSensors Line

 

Upfront
Street Seen
Looking for Mr. (and Mrs.) Wright

 

Upfront
I Fought the Law and the Law Won
A new direction? A negative direction? Yes!  Last month I stated that the biggest obstacle facing salespeople is that they try to move their average patients in a positive direction. Because selling is based on the Law of Motion, moving patients in a positive direction proves to be futile.

 

Features
Name That Brand, Brand That Name
The indelible, evolving and enduring power of brand names in (and on) the eyes of the world

 

Features
Name That Brand, Brand That Name
Fashion Feature slideshow

 

Features
Design Basics
No matter how good your service is, no matter how fantastic your product, the look of your practice is a very vital part of how you are perceived by your patients. While 20/20 would never downplay the importance of providing excellent healthcare and great customer service, part of that service is having a dispensary that reflects an image of high-quality and trust.

 

Features
Suns and Daughters
Teach those young patients they can be cool—by wearing sunglasses. And be smart at the same time—by protecting their eyes. It’s a lesson that will serve them and you well for years to come.

 

Features
Eye Choo
“It doesn’t matter what you are wearing—if you have good shoes and a good bag, you’ll look right.” So says Tamara Mellon, president and founder of Jimmy Choo, the wildly popular luxury footwear and handbag brand. Now add eyewear and sunwear to the above quote.

 

Whats New
Modo: 3.1 Phillip Lim Sunglasses
Modo launches its 3.1 Phillip Lim Fall ’08 sunglass line, a 12-style collection comprised of acetate and metal designs, including one titanium frame. An array of shapes and inspirations are available, ranging from subtle cat eyes to oversized aviators, vintage to futuristic, curved to flat and classic to contemporary in such hues as ivory, red, purple and brown and black gradient.

 

Whats New
L’Amy America: Nina Ricci Eyewear

 

Editors Note
Naming Names
Keeping this month’s cover and feature story in mind try this simple experiment. James J. Spina, Name that Brand...

 

Fashion Feature
Name That Brand, Brand That Name
Fashion Feature slideshow

 

Behind the Seens
September 2008 Fashion Photoshoot

 

L&T
Rite-Style’s Lesson in Loyalty

 

L&T
Dusting Your Patient For Prints
We all watch the “who done it” shows on TV and recognize the importance of fingerprints in solving the crime. Fingerprints are truly a useful tool in getting the bad guys, but in eyecare practices there are equivalent “clues” that are often overlooked or misunderstood.