20/20 Magazine

Feb 2008

February 2008 Cover

 

In this issue:

Upfront
Higher Education
Thank you for thinking of us in 2007. In fact, more than 39,000 of you thought of us during last year when you needed Continuing Education credits and that made for a record year at 20/20.

 

Upfront
Music to Their Eyes
As of press time we won’t officially know who the winners of this year’s Grammy Awards are, but we do know the winners in terms of the hottest sunwear looks.

 

Upfront
Hall of Frames
Good Hair Day — Nikki Blonksy (4), who played Tracy Turnblad in the remake of the movie “Hairspray,” wears Michael Kors style M2438S from Marchon

 

Upfront
Lens Marketing
Wholesale lab Toledo Optical recently announced that Regency Optical, an Ohio-based retailer, won its Hawaiian Delight for the Best In Sight promotion, which the lab sponsored with support from Shamir Insight.

 

Upfront
The Whites of Their Eyes
Winter slams into New York with a vengeance that shows no signs of relief during February. But New Yorkers seem delighted with the message that shades are NOT just for summer.

 

Upfront
A Salesman, the President and the Dalai Lama
Remember: Selling is a process in which the Eyecare Professional helps a patient to acquire all the goods and/or services that would assist that patient to fulfill any and all visual needs in exchange for compensation.

 

Features
Her Way

 

Features
Traditional Values
It’s been a homecoming of sorts for Cole Haan’s new design director Paul Overfield. A veteran of the accessories world, the U.K. native has worked for some of fashion’s biggest and brightest names including Gucci, Calvin Klein (where he served as design director), Donna Karan and Oscar de la Renta.

 

Features
To Catch a Customer
Too many shoplifters and not enough security led Mary Lou Schatan to rethink the interior layout of her optical shop.

 

Whats New
Modo: Fabien Baron Eyewear
In an agreement with Fabien Baron, renowned creative director and designer, Modo introduces Fabien Baron Eyewear.   

 

Whats New
Sàfilo USA: Glamour Collection
Sàfilo USA launches the Sàfilo Glamour Collection.

 

Whats New
Mondottica: Shanghai Tang Eyewear
Mondottica LLC, a division of Mondottica International, launches Shanghai Tang Eyewear in the United States and Canada.

 

Whats New
Rem: Lucky Brand Spectacles
Rem Eyewear partners with Lucky Brand Jeans (known for its great-fitting, vintage-inspired jeans) to launch Lucky Brand Spectacles, a complete collection of retro eyewear for men and women.

 

Whats New
ClearVision: Cole Haan Eyewear
ClearVision Optical launches Cole Haan Eyewear. Included are 30 ophthalmic styles and 13 sunglasses, all taking their inspiration from the Cole Haan heritage of design, quality and stylish innovation.

 

Whats New
Luxottica: Tiffany Eyewear
Known for accessorizing fashion’s most celebrated proponents, Tiffany has partnered with Luxottica Group to create Tiffany & Co. Eyewear, a collection of ophthalmic frames and sunglasses inspired by Tiffany’s exclusive diamond collection and recognized icons and logos. Included are eight ophthalmic styles and eight sunglasses.

 

Editors Note
Trendspotting Revisited
Don’t get all medically righteous on me but I’m about to make a point on fashion and style trends in eyewear and if you think that sort of thing is frivolous … you’re wrong.

 

Fashion Feature
Her Way

 

Behind the Seens
March 2008 Fashion Photoshoot

 

L&T
Living In A Material World
When creating a pair of eyeglasses, choosing the right lens material for each patient and each frame they wear is as important has having an accurate prescription.

 

L&T
FDA Leaps, Then Looks
The folks at the FDA must have leaped before they looked when drafting new guidelines for lens impact resistance regulations. Rather than shed light on the regulation, which has been on the books since 1972, the proposed guidelines, issued in October 2007, are confusing and contradictory.

 

L&T
The Lighter Side
Eyecare practitioners commonly prescribe light tints for both function and fashion.