20/20 Magazine

Dec 2007

December 2007 Cover


In this issue:

Okay. We know you guys in the wide world of optical have opinions. We hear them when we run into you while traversing the aisles at Expo… and Silmo… and OLA… and Mido…


Scaling the Wall
Just another brick in the wall… hardly! Fendi held a fashion show on the 4,000-year-old Great Wall of China. The catwalk, perhaps the largest ever at 1,500 miles, was constructed on a raised platform on a restored portion of the Wall making quite a memorable debut for the Italian brand in the world’s largest growth market.


Finding Silmo
The transit workers’ strike may have made traffic a little lighter than usual, but the 40th annual Silmo exhibition in Paris was certainly not light on trends.


LabWatch: Fostering Strong Partnerships
Top-of-the-line service, quality and support may be the cornerstones of K-Optical’s business, but it is the lab’s ability to foster strong partnerships that enable it to remain competitive in a fast-moving market.


Hall of Frames
It’s Good to be the Queen — Paris Hilton (1) wears the Chrome Hearts’ Queenie style sunglass from Optical Shop of Aspen, in black and brown stripe variations...


Lens Marketing
Representatives from 20 U.S. eyecare practices recently returned from a week-long getaway to Mulheim, Germany, a vacation they won by participating in the Hoyalux iD Trip & Gift Giveaway.




Whats New
Oliver Goldsmith: 2008 Sunglasses
In 1926, Philip Oliver Goldsmith, a salesman for a small optical firm in England, founded Oliver Goldsmith with the vision of transforming eyeglasses into a fashion accessory.


Editors Note
“Do you know if you have the new Eagles CD?”

“This store’s got no pet department.”


Fashion Feature


Making Magic
Be honest. Have you or your staff, ever twitched, even just a little bit, when gazing upon a new Rx with sphere powers over plus or minus 6.00 diopters?


Get to Know Your Golden Lab
My friend, L&T contributing editor Vicki Masliah, calls them “Golden Labs, the eyecare professional’s best friend.” No, she’s not talking about canines. She means optical labs.


The Annual Resource Guide