20/20 Magazine

Jan 2007

Jan 2007 Cover

 

In this issue:

Upfront
Big In Japan
An all out pre-show campaign helped the recent International Optic Fair in Tokyo (IOFT) achieve a record number of visitors at the Tokyo Big Sight complex. More than 15,500 buyers, manufacturers, wholesalers and distributors, importers and other optical industry

 

Upfront
Poll Dancing
According to our readers, 20/20 saves the best for last. In a survey given to 561 readers to rate different sections and features of 20/20, the Parting Glance page (the final page in the magazine) was decidedly your favorite. But then again, beginnings are sweet too: the cover ranked second, tied with our lens and technology coverage in the appropriately acronym-ed L&T section. And this may come as no surprise, but you also like the section you’re reading right now: Upfront followed as a close third.

 

Upfront
SALES: The Heart of an Entrepreneur
John Granby of Deschutes Optical, Inc. understands the value of experience.

 

Upfront
Transit Authority
Transitions is racing for the checkered flag, acknowledging auto racing as a prime time player in generating consumer awareness.

 

Upfront
Hall of Frames
SPORTING NEWS — Olympic athletes looking sporting in eyewear from Marchon are: Skier Ted Ligety (1) in Nike Nix, skier Bode Miller (2) in Calvin Klein 461, skier Julia Mancuso (3) in Nike Nix, snowboarder Hannah Teter (4) in Nike 4111, snowboarder Gretchen Bleiler (5) in Nike Unrest, figure skater Oksana Baiul (6) in Fendi,

 

Upfront
Lens Marketing
Signet Armorlite Sponsors Song Contest — Signet Armorlite, recently sponsored a song contest for labs to come up with a theme song for its new Kodak Unique Progressive ad campaign.

 

Features
Sunwear Out There
There's a time and a place for us in the sun... and a perfect sun style for everyone. That place is anywhere. That time is now. Color and design are driving sunwear in daring directions, elevating it to dynamic new heights as the fashion accessory of choice. 20/20 Editor-in-chief James J. Spina acts as your guide for the latest collections that are energizing the future of sunglasses.

 

Features
Let The Sun Shine In...
According to 20/20’s current Sunwear Survey of Independents conducted in October of 2006, 80 percent of those surveyed say their Rx sun business is on the rise, gradually climbing from the 73 percent and 74 percent cited in 2004 and 2005, respectively.

 

Features
Bug Me
Optic's going buggy. Rendered in plastic, metal, large or small, in any hue, the bug-eye shape is everywhere— hugging the eye for added sun protection while screaming with "notice-me" fashionality.

 

Features
Lam Post
A FOCUSED POINT OF VIEW IS KEY to Derek Lam’s design philosophy. “From the conceptual stage to product design through to marketing and retailing, it’s essential to have a cohesive message,” Lam emphasizes.

 

Features
Green Day
Muppet icon Kermit the Frog once sang, “It’s not easy being green.” As one Austin, Texas optical dispensary discovered, while the journey to meet “green” business requirements was no simple task, the outcome was a practice that may make other opticals green with envy.

 

Whats New
Altair: Revlon Eyewear
Under a licensing agreement with world-leading cosmetics brand Revlon, Altair Eyewear launches an ophthalmic collection consisting of 10 models constructed of metal, plastic and metal/plastic combinations.

 

Whats New
Luxottica: Burberry Eyewear
Luxottica Group launches its Burberry Eyewear collection, consisting of 20 ophthalmic styles and 22 sunglasses. Targeted to affluent men and women 25 and older with designer savvy, the eyewear takes its inspiration from the Burberry Icons Collection designed in celebration of the company’s 150th anniversary.

 

Editors Note
You vs. Some Guy at a Rest Stop on the Jersey Turnpike

 

L and T
Edging's Evolution from Art to Science
This month marks the beginning of my 20th year of writing about lenses and technology for 20/20 and Vision Monday. Milestone anniversaries are a good time to take stock of where we’ve been and where we’ve been going, and I’ve been thinking about the many changes in our industry since 1987.

 

L and T
Get Going With Goggles
As vision professionals, when we’re are asked about what products we recommend for recreational activities, the first things that often come to mind are sunglasses.

 

L and T
Practice Management Software
Once a hallmark of high-tech vision care, practice management software has become a staple of practice operations. But it’s important that your view (or use) of this tool does not become ho-hum. Practice management software is essential to appointment scheduling, recalls, chart documentation, frames/Rx orders, patient data, insurance billing, inventory management and practice financial reporting. And vendors of optometric-specific software (there are at least 40) promise new and improved versions that integrate with computerized instruments and frame barcoders, write and send referral reports, and even “talk” directly to your patients.

 

Fashion Feature
Sunwear Out There
There's a time and a place for us in the sun... and a perfect sun style for everyone. That place is anywhere. That time is now. Color and design are driving sunwear in daring directions, elevating it to dynamic new heights as the fashion accessory of choice. 20/20 Editor-in-chief James J. Spina acts as your guide for the latest collections that are energizing the future of sunglasses.