Never has sunwear been of such impact to the eyewear arena as NOW. From plano through to Rx, consumers on every level are fixated on their sunwear. And when they are looking for the sun side from style to function, YOU need to be there providing answers for their every need. Stand above and beyond department stores, specialty shops, sport stores and any and every variety of options as you make sunwear the Option in your optical retail and dispensing environment. Get In it… and… WIN IT.

—James J. Spina

Photographed by BLEACHER + EVERARD

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A NEW SUN RISE

Kering sets its new sights on a luxurious future and debuts with its efforts on a 20/20 cover. This stunning CatEye veritably defies description, sparkling with intrigue and regal drama. Note as well—numerous Bottega Veneta brand notes, deftly in place.

BOTTEGA VENETA 0014S from Kering Eyewear

Hello Yellow

Nike making some brave new moves (both here AND in the very near future) with street cred, lens innovations and a powerful sport heritage as its foundation. No wonder the brand continues to impress with a decisive EyeVote win.

NIKE SK EV0952 from Marchon Eyewear

Raising the Bar

Looking to track the hottest accent trend in eyewear these days? Step up to the bar. That twist of a metal brow bar with a zyl frame claims instant Style Fame.

SANFORD HUTTON CS318 Daytona from Colors in Optics (on her); PLIMPTON from VonZipper (on him)

Flower Power

Those are REAL flowers encased and engraved into this incredible sun garden of zyl. At the shoot, 20/20 editor Victoria Garcia continued trying on this sun style, wishing and hoping for the face bouquet.

ÉTÉ LUNETTES Naxos from Eastern States Eyewear

Sun Thing Bold… Sun Thing NEW

With all the hottest sun lens tech intact, Invu debuts, scores an EyeVote win for that debut and pushes all the right style buttons on shape and color as well.

INVU 112 from Europa International

Hello Ruby Today

Let’s rejoice in your choice of Kate Spade as a continued EyeVote winner. Sáfilo (itself a solid EyeVote winner as your top choice frame company) delivers this scarlet lipstick-like kiss on the eyes.

KATE SPADE NEW YORK Amberly from Sáfilo

STILL Feelin’ BLUE

You’d do well feelin’ blue as well in a big way moving into 2016. Of particular note: Varieties of blue done in combination with traditional Havana for yet another variation on a popular potent theme: the frame within a frame.

ZAC POSEN Filip from Kenmark (on him); ESCADA SES392 from De Rigo Vision (on her)

The Rimless Rim!

Leave it to Silhouette. A specialEYEzed rim treatment genetic to the lens. This is such a subtle-yet-bold step onto a whole new stage of design engagement. Take a bow.

WES GORDON 9908 from Silhouette

Black Ice

Crystals never get dull or even remotely dated when done right. And of course, this Swarovski is delivered to perfection: sun jewelry for the eyes and face.

SWAROVSKI Farrel from Marcolin USA