From top: LEADER C2 from Hilco; COLUMBIA Antora Peak from L’Amy America
Sport Eyewear is a must. Close to 95 percent of independent optical locations that dispense eyeglasses also dispense some type of sport eyewear. And this number has grown about 10 percent in the last three years, according to a recent Jobson Optical Research report. This study was conducted in March 2015 as an annual MarketPulse study for 20/20 surveying 235 respondents at independent optical locations. Talk to your patients/consumers about the benefits of sporting sport eyewear whether it be on the court or field, in the water, or on the slopes. Explain how sport eyewear not only protects their eyes, but enhances their vision to improve their game. Check out the data points that follow to learn how other ECPs play this category.
—Jennifer Waller,
20/20 Senior Research Analyst
METHODOLOGY
This survey was conducted by Jobson Optical Research in March 2015. The sample was derived from Jobson’s proprietary database. Only ECPs at independent optical locations that dispense eyeglasses are qualified to take the survey. 235 respondents completed the survey in 2015. An identical survey was run in 2012, 2013 and 2014. For more information, contact [email protected] or 212-274-7164.
