Sport branding has a very valuable “Alt Key” when it comes to selling to men. In a BIG way guys love Rx frames cultivated from Sport Sun brands. These Rx ophthalmic frames build on the heritage of the brand, the tech details of the team collective and the attitude that this name means something to them on the playing field AND in their lifestyle.

—James J. Spina


Photographed by NED MATURA

From top: GARGOYLES Benning from FGX International; BARKLEY from Spy Optic;
NEW BALANCE 452 from Eyewear Designs