Kids need sport glasses, just like adults. Make certain parents understand an ophthalmic frame with polycarbonate lenses, although excellent for everyday use, is not sufficient for children involved in contact sports. Kids—and their parents—might resist sport eyewear because they don’t want to look “dorky.” Explain to the kids their favorite sport heroes wear protective eyewear because it’s the smart thing to do. And smart is the ultimate cool. Explain to parents it’s important to protect the eyes of our most precious trophies—our kids.