There’s a hefty little
bonus packaged in
with this issue of
20/20. This year’s
kidzbiz advertorial
marks the largest
contents count ever
for this supplement.
Our client-specific
photo shoot usually
lasts two days, but this
time around we quite
nearly burned the midnight
oil over 20 separate
portraits and a combination
of different alternate
poses for the wonderfully
designed cover by art
director Iris Johnson. It
was also Iris’ idea to have
the children contribute to
the shoot by coloring the
huge variety of playful
backdrops although by
day two Iris, executive
editor Jackie Micucci and
assistant editor Melissa
Arkin (pictured) seemed
deeply committed to reliving
their own Crayola incantations. And feature editor Gloria
Nicola had an enlightening blast chatting up editorial ideas
with child model Lauren Gates. There’s a tremendous
amount of energy and care surrounding our annual kidzbiz
edit extravaganza and eager participation from our advertising
partners clearly demonstrates that the children’s eyewear
arena is packed with excitement… and opportunity.
We would also like to draw your attention to the fact that
20/20 is verging on a blog site (20/20&U, designed by our
web designer Julie Zidel) dedicated to including you in our
community of concern for any and everything related to
optical. We’ll have more details soon about getting there
and leaving your mark, mind and whatever matters but
remember that both the blog and this magazine listen to
EVERYTHING you have to say in hopes that some of
what we have to say and show makes a difference in your
lives as optical professionals.
August 2007
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