Eyewear and Trends: Frames and Sunwear Trends


Reading the Greens








From top: ADIDAS On Par from Silhouette Optical; HALF JACKET XLJ from Oakley; WILEY X Z87 from Wiley X Eyewear; SPECIAL EDITION BIRDIE Kalyos from Rudy Project; KICKBACK from Bollé

Want to help those golfing customers improve their game when teeing off? Offer them the latest in golf-specific sport glasses. The new tints and coatings promise to help players gauge distances more accurately on the fairway and discern subtle dips and shadings on the greens... Now that’s FORE sight.


• Golf originated from a game played on the eastern coast of Scotland during the 15th century. Players hit a pebble around with a stick or club on a natural course of sand dunes, rabbit runs and tracks.
• In the mid-15th century, Scotland was preparing to defend itself against an English invasion. The Scots’ love for golf caused them to neglect military training. The Scottish parliament of
King James II banned golf in 1457. The ban, largely ignored by the
people, was finally lifted when King James IV took up golf himself.
• The word caddie comes from the French cadets who were Mary, Queen of Scots’ helpers. She introduced
golf to France when she studied there.
• Golf was made an official Olympic sport in 1900.
• Astronaut Alan Shephard hit a golf ball on the moon in 1971.