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Social-EYEzing


Carl Zeiss Vision Celebrates 100 Years of Eyeglass Lenses; Launches Online Vision Screening

As part of the company's ongoing celebration of a century of Zeiss eyeglasses, Carl Zeiss Vision has launched an online vision screening tool that can help consumers identify uncorrected vision problems, and encourages them to visit an eye doctor.

The online vision screening takes just a few minutes to complete. First, the user is asked to calibrate the screen to assure the best results. This is followed by brief tests of visual acuity, contrast and color perception screening. At the end of each test, the user is told if his or her results suggest a need for an eye exam. The screening tool also includes a link that allows consumers to find a Zeiss eyecare practice in their area.

"The main focus of our 100 Years of Vision campaign has been to raise consumer awareness of vision needs, and the options they have for vision correction," says Joe Donahoe, president of Carl Zeiss Vision - North America. "Through influential bloggers, newspapers and consumer-focused websites, we have been letting people know that they have options when purchasing eyewear, and choosing the right lenses will make a difference in the quality of their vision."

"The primary purpose of the online vision screening is to encourage consumers to make an appointment with an eye doctor," Donahoe says. He cited a survey conducted by Carl Zeiss Vision in which 29 percent of U.S. respondents reported problems while reading, and 44 percent rated their night vision as satisfactory or below. Additionally, about 48 percent have an eye examination less frequently than every two years. "There are a lot of people who may need eyeglasses but don't have them, and many others who have eyeglasses that probably don't reflect their current vision needs. If we can motivate more people to get an eye exam, the online screening tool will be a success."

View the online vision screening.

D.A.R.E. Awards

LENS MARKETING

Tri-Supreme Optical Relaunches Web Site

Tri-Supreme Optical Labs, based in Farmingdale, NY, has relaunched trisupreme.com, the company's popular website. The website features a new look, easier access and navigation and a customized dashboard based on a user's browsing history. It is configured for mobile devices as well.

Accounts of Tri-Supreme who create an account at trisupreme.com can view monthly promotions, view Tri-Supreme's latest newsletter, download the latest price list, view over 200 lens spec sheets detailing lens availability and print cut out charts for progressive lenses. For more information, please contact Tri-Supreme Optical at (800) 321-1100.

Eyemaginations Wins Silver Web Health Award for the Luma Vision Simulator iPad App

Eyemaginations' Luma Vision Simulator iPad App has won the Silver Award for the 2012 Winter/Spring Web Health Awards. Honoring the nation's best in digital health resources, the Web Health Awards are held twice yearly and feature 43 entry categories. Eyemaginations was selected as a Silver Winner by a panel of 32 experts in digital health media from nearly 600 entries in the category of medical education.

"We are thrilled to have one of our very first iPad Apps selected for such a prestigious award," says Jeff Peres, president and CEO of Eyemaginations. "We are committed to helping doctors share complex information with patients in an engaging, easy-to-understand manner. The Luma Vision Simulator is one of many innovative solutions that we are providing to customers to meet their increasing demands for mobile platform solutions."

The Luma Vision Simulator App features on-screen drawing functionality and gives the user the ability to markup images as well as view disease progressions and point-of-view scenes side-by-side on one screen. When used with Apple's Airplay, users of the new Luma Vision Simulator are able to share the iPad screen images wirelessly to a television when used with AppleTV. Eyemaginations currently offers a full suite of Luma Apps across several health care verticals including eyecare, ENT and audiology. All of the apps are currently available for download in iTunes, free to all Eyemaginations Luma clients and as a free demo for all others.

Now entering its 14th year, the goal of the Web Health Awards is to recognize high-quality digital health resources for consumers and health professionals. The awards program is organized by the Health Information Resource Center (HIRC), a 19-year old clearinghouse for professionals who work in consumer health fields.

eL&T Tip of the Month

Topography, a three-dimensional map is a valuable aid to the examining ophthalmologist or optometrist, and can assist in the diagnosis and treatment of a number of conditions; in planning refractive surgery such as Lasik and evaluation of its results; or in assessing the fit of specialty contact lenses.

» For more information, and to take this CE course online, visit 2020mag.com.


ecpwebsitestore.com

New Products

Younger NuPolar 1.6

Manufacturer: Younger Optics
Description: Younger offers its popular polarized Rx lens in a 1.60 index material
Features: NuPolar 1.60 lenses are manufactured MR-8 resin, a high performance material with good processing and stability characteristics. NuPolar 1.60 is offered in eight base curves with precise film placement to allow for minimum thickness over a wide Rx range, and is backed by all applicable NuPolar warranties.

NuPolar 1.60 lenses have excellent heat stability (even when subjected to the elevated temperatures encountered during many hard coating and AR coating processes), superb adhesion characteristics ensuring the lenses will not delaminate or separate, consistent true curve control (perfect for digitally processed free-form requirements), and high polarization efficiency. NuPolar's quality standards prevent gray or brown colors from looking too green or too blue, and have excellent color uniformity, assuring consistent color matching.
Availability: single vision gray, brown and green.
youngeroptics.com
(800) 877-5367

Continua FSV High Impact Safety 2.0mm

Manufacturer:
Vision-Ease Lens
Description: Vision-Ease Lens now offers full availability of its Continua FSV High Impact Safety 2.0 mm lenses.
Features: Now available in both plus and minus powers, the offerings broaden the prescription range on the product line.
Availability:+3.00 to -6.00 sphere to -2.00 cyl. Safety Plus lenses in the range of +2.00 to +3.00 sphere and 0.00 to -2.00 cylinder have slightly flatter front curves than previous production.
vision-ease.com
(800) 328-3449

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Andrew Karp
Group Editor, Lenses & Technology
akarp@jobson.com

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