eL&T

Andrew Karp
Group Editor, lenses and technology
akarp@jobson.com


Essilor

L&T Marketing
Shamir Announces the 'Show Us Your Shamir Pride' Winner

Barbara Piels, Shamir account executive congratulates Ron Powers, dispenser for the practice of John Paul Matthews, OD, winner of Shamir's "Show Us Your Shamir Pride" award.


Shamir's "Show Us Your Shamir Pride" promotion, which ran from July 1st to December 31st 2009, gave all eligible eye care professionals the opportunity to win $1,000 in Visa Gift Cards. By placing a Shamir brochure stand in their office and submitting a picture of their office staff with their new stand, a practice was entered into Shamir's "Show Us Your Shamir Pride" raffle.

On January 15, 2010, Shamir held a raffle to select the winner of the promotion. John Paul Matthews, OD of San Angelo, Texas was picked as the winning practice and recipient of the $1,000 in Visa Gift Cards. Shamir counted a total of over 900 practices that participated in the promotion.


    Photo collage of entries for the Shamir promotion.

John Paul Matthews, OD has been in practice for 30 years and is affiliated with the Texas Optometric Association as well as the American Optometric Association. Accepting the award on behalf of the practice was Ron Powers, who has worked with Dr. Matthews for five years as a dispenser and lab manager.

"This promotion was very successful for Shamir. We had over 900 participants not only display Shamir's Brochure Stand in their practices, but who were also eager to send in pictures of their staff posing with the stand. Our goal with this promotion was to get the word out about Shamir's newest P.O.P display and with the continuous requests coming in for the displays, we definitely gained traction with this promotion," said Matt Lytle, Shamir's vice president of marketing.

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Essilor Debuts Xperio Video Series And Webinar Program

Essilor of America has introduced an Xperio educational video series as a follow up to the Xperio Sunwear Conversation role-play video previously released during the summer of 2009. In this new DVD, Mark R. Wright, OD discusses why polarized lenses are the best outside lens solution, and how eye care professionals can more successfully talk about prescription sunwear with their patients.

"There is a significant opportunity to continue to expand the use of polarized lenses by informing patients about the benefits of a primary outside pair of eyeglasses," said Carl Bracy, vice president of marketing for Essilor of America. "Xperio lenses provide ECPs with an opportunity to grow their practices."

Also planned for January through August is an Xperio polarized lenses webinar training program and promotion for ECPs. Every optometrist, dispenser and optician who participates in the webinar will receive a complimentary Xperio lens voucher and be eligible to win an "Experience the Outdoors" prize, such as a set of high-end, professional golf clubs and tour bag.

ECPs can visit www.xperio.com/training for webinar program details.

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SoCal Practices Score with Zeiss Individual and Transitions

Katy Coleman from the office of Richard Skay, OD, accepting four entrance tickets and winning prizes at the private tailgate party from Adrienne Sikman of Carl Zeiss Vision.

Five practices enjoyed a private tailgate party and a San Diego Chargers game at Qualcomm Stadium as winners of the "Charge into the Revolution" promotion from Carl Zeiss Vision, Perfect Optics and Transitions.

"Charge into the Revolution" gave Perfect Optics customers the opportunity to earn points for every pair of Zeiss Individual progressive and Zeiss Individual single vision lenses. Practices could score a "touchdown" by dispensing a pair of Zeiss Individual progressives with PureCoat by Zeiss AR, an "extra point" by adding Transitions, and a "field goal" for dispensing a pair of Zeiss Individual single vision lenses with PureCoat by Zeiss and Transitions. The five practices with the most points at the end of the promotion period received four tickets for the tailgate party and the game.

"Because Zeiss Individual lenses are precisely personalized, we wanted to give our top Individual users a personalized experience," said Adam Winkelman, partner and co-founder of Perfect Optics. "That's why we gave them a private tailgate party and sported the personalized Chargers jerseys. And we're very pleased with the growth we have seen in Zeiss customized lenses and Transitions during the promotion period."

The winning practices were: Barry Mozlin OD of Encinitas, Calif., Richard Skay, OD of San Marcos, Calif., Point Loma Optometry of San Diego, Calif. and Mira Mesa Optometry of San Diego, Calif., Tony Pham, OD of San Diego, Calif., and Greider and Associates of Vista, Calif.

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FAAO Museum Marks 30th Anniversary With New Interactive Web Site

In honor of its 30th anniversary, the Museum of Vision, an educational program of the Foundation of the American Academy of Ophthalmology (FAAO) has launched a new web site, museumofvision.org. The FAAO's Museum of Vision preserves the history of ophthalmology and of the American Academy of Ophthalmology (AAO) and translates it into an educational resource for use by ophthalmologists, medical historians, researchers and the public. The site features a host of interactive, state-of-the-art Web tools, including a timeline of historical events in ophthalmology, the ability to search the museum's collection and archives, research and resources for teachers and short biographical sketches and links to excerpts from museum's oral history program.

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Zip Eyewear

Dispensing Tips

#1 To further improve a progressive, and make it more personal to the way that a wearer uses their lenses, the power can be further adjusted for the position of wear (POW), the way that the patient actually wears their lenses, in the frame that they chose.
    For more information, and to take this CE course online, visit www.2020mag.com

#2 Optimization combines the Rx and progressive together considering the specified base curve, corridor length and add power. Their interaction with each other is considered so blur and distortion is reduced in the final lens. Optimized lenses are typically better – they more precisely reduce blur and address the power needed by the patient.
   For more information, and to take this CE course online, visit www.2020mag.com

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CLEARVISION

New Products
Spacia

Manufacturer: Augen Optics
Description: "High definition" progressive lens designed for active presbyopes
Features: Wide, spacious distance vision with ample near vision for the close-up tasks often required during physical activities and sports. Extra-wide intermediate corridor with a 9mm width ensures quick, smooth transition from distance to near. Made with Augen High Definition Lens aspheric/double aspheric technology, which provides "wide, clear, natural vision" for wearers with both low and high cylinder prescriptions, according to Augen. Augen High Definition technology also features flatter base curves for all prescriptions, resulting in better cosmetics.
Availability: Trivex material. 3.50D and 5.00D bases in +1.00 to +3.00 add powers. Spacia lenses in 2.00D and 6.00D bases will be added to the product line later in the year. Scratch coated and compatible with all hydrophobic, AR and mirror coatings.
(866) 284-3611
www.augenoptics.com

MaxDetail Clip

Manufacturer: Eschenbach USA
Description: Clip-on telescope for near tasks
Features: Designed for patients who want the benefits of an "off the shelf" near telescopic system but who have a refractive error. Has many of the same features as Eschenbach's MaxDetail (2x magnification, hands-free design, large working distance, wide field of view, etc.), but clip-on design allows patients to incorporate their correction so that they can view a clear, magnified image. Five vertical lens heights offered to assure correct pupil alignment. Hinged clip mechanism allows lenses to be flipped up out of the way when not in use. Provides benefit of a near Galilean telescopic system: a long working distance. Provides 16" working distance, about three times the distance of comparably powered spectacle. Recommended for reading books, newspapers, print on computer screens or other extended near tasks.
(203) 438-7471
tgels@eschenbach.com

Varilux Physio Enhanced

Manufacturer: Essilor of America
Description: Essilor's new top-of-the-line progressive lens
Features: Designed with Essilor's proprietary W.A.V.E. Technology 2, the next generation of Varilux Physio lens design. According to Essilor, W.A.V.E Technology 2 maximizes visual acuity even in low light conditions by taking into account variations in pupil size due to age, patient prescription, light conditions and viewing distance. The technology also manages distortions more efficiently than Varilux Physio, so patients see improved sharpness in any light, less eye strain and reduced swim. Lens performance guaranteed through systematic production utilizing dual side digital surfacing process. Although AR is not mandatory, Essilor strong recommends it. Good for fitting heights of 14 to 25mm and up.
Availability: 1.50 Index Plastic: 1.50 +6.00 D to -10.00D; 1.50 Transitions VI Gray/Brown: 1.50 +6.00 D to -10.00D; 1.50 Xperio Gray/Brown 1.50 +6.00 D to -10.00D; Airwear 1.59 +6.00D to -10.00D; Airwear Transitions VI Gray/Brown 1.59 +6.00D to -10.00D; Airwear Transitions XTRActive Gray 1.59 +6.00D to -10.00D; Airwear Xperio Gray/Brown 1.59 +6.00D to -10.00D; Thin&Lite 1.60 1.60 +8.00D to -12.00D; Thin&Lite 1.60 Transitions VI Gray/Brown 1.60 +8.00D to -12.00D; Thin&Lite 1.67 1.67 +9.00D to -12.00D; Thin&Lite 1.67 Transitions VI Gray/Brown 1.67 +9.00D to -12.00D; Thin&Lite 1.74: 1.74 +13.00D to -18.00D.
(800) 843-3937
www.variluxusa.com

Summit iQ Progressives

Manufacturer: Hoya Vision Care, North America
Description: Hoya's newest free-form progressives
Features: Hoya's iQ Technology improve the visual acuity of Hoyalux Summit ecp/cd designs by applying an aspheric or atoric (free-form) surface on the back side of the lens. Summit iQ enhances all the benefits of conventional progressive lenses including visual acuity at all distances and smoother transitions between zones. Other benefits include reduced distortion wider fields of vision and improved distance vision.
Availability: Hoyalux Summit ecp iQ-1.50 index: -10.00 to +6.00; 1.50 Transitions Gray: -10.00 to +6.00; 1.53 Phoenix: -10.00 to +6.00; 1.53 Phoenix Transitions Gray: -10.00 to +6.00. Hoyalux Summit cd iQ-1.50 index: -10.00 to +6.00; 1.50 Transitions Gray: -10.00 to +6.00; 1.53 Phoenix: -10.00 to +6.00; 1.53 Phoenix Transitions Gray: -10.00 to +6.00.
(866) 812-8893
www.hoyavision.com

2010 Catalog

Manufacturer: Western Optical Supply
Description: Redesigned to provide you with more "how to" information about the extensive Western Optical line of unique dispensing hand tools and accessories.
Features: Over 35 new tools included in the expanded line up. Now most pliers are available with a foam grip or enhanced steel grip in addition to the traditional vinyl.
Availability: Contact Western Optical Supply or Western distributor.
(800) 423.3294 USA
www.westernoptical.com

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