eL&T

Shamir Andrew Karp
Group Editor, lenses and technology
akarp@jobson.com

Creation Cruise Your DestinationL&T Marketing
Intercast Expands NXT U.S. Distribution

Intercast Europe S.p.A. has appointed Sun Lens Technology, based in Chicago, Ill., as an authorized distributor of the complete NXT performance sun lens product line offering. Sun Lens Technology (SLT), formed in 2007, carries the complete line of NXT Rx and plano sunlens products, which are made from Trivex, in inventory and SLT is located two miles from Chicago’s O’Hare International Airport.

“We are excited to have a dedicated North American NXT sales, service and distribution center," said Brian Putos, Americas sales manager, for Intercast Group. “The SLT distribution facility is experienced in the processing of lens orders and the SLT staff understands the need for accurate and timely order processing,” he commented, noting that the SLT distribution center has access to a full range of courier services such as UPS, Fedex, USPS, DHL and LTL truck transport. The company processes orders on a same day basis and provides customers with order confirmation, status and tracking at any point in the logistics process.

In April, X-Cel Optical became the first lens manufacturer to distribute NXT Rx sunlenses in the U.S. The addition of NXT Rx sunlenses completes X-Cel’s Trivex offering, which also includes Aris Trivex clear, Transitions Trivex and Aris NXT.

First introduced in late 2007 in Europe, NXT Rx sunlenses are currently available in three fixed tints and four photochromic colors, including mirror-coating options, all providing 100 percent UV protection.

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Shamir Launches ‘Creation and Cruise Your Destination’ Promo

Shamir Insight is kicking off a new promotion that gives all eligible eyecare professionals the opportunity to win a seven day cruise of their choice, as part of their “Creation and Cruise Your Destination” promotion.

The promotion will run from August 1st to November 30th. For each pair of Shamir Creation lenses they sell, ECPs will receive a raffle ticket entered into the “Creation and Cruise Your Destination” drawing; and to celebrate their latest material offering, Shamir will submit two raffle tickets for each pair of Creation PolyPlus Transitions lenses sold. At the end of the promotion, one winner will get to choose to cruise one of four exotic vacation destinations, including: Hawaii, Alaska, the Bahamas or the Panama Canal.

“Each month we will award prizes to one ECP, which will include a Sony Handycam camcorder, a $500 Nordstrom gift certificate, an Apple iPod Touch and Maui Jim Sunglasses all of which will lead up to the Grand Prize Cruise Getaway which will be awarded in February 2009. This promotion is a great opportunity for ECP’s to share in the experience with friends and family members, because the cruise recipient will get to create their own vacation by choosing one of four seven day cruises to attend. In addition, they’ll be able to choose three lucky friends to bring along for the ride,” said Matt Lytle, VP of Marketing.

The Creation and Cruise Your Destination promotion is open to all eye care professionals who sell Shamir Creation lenses. Individuals interested in participating are not required to sign-up.

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iCoat Launches ‘Summer Gas Spectacular’ Promo

With rising gas prices nationwide, iCoat Company, a full-service optical laboratory in Santa Fe Springs, Calif., has launched the “Summer Gas Spectacular” promotion. Eyecare professionals have an opportunity to earn rewards by purchasing iCoat branded products such as anti-reflective and mirror lenses.

“Summer Gas Spectacular promotion is an opportunity for us to honor the Eyecare Professionals for their continued support to provide better vision to end-users with affordable, state-of-the-art and precisely engineered iCoat products,” said Imtiaz Hasan, Marketing Manager of iCoat Company. “We want to work with our customers to build upon our commitment to provide innovative products and integrated services but at the same time we want to help them heighten their practice through promotional opportunities such as Summer Gas Spectacular and upcoming Stainless Rewards Program.”

For more information on iCoat’s products and services and for more information on Summer Gas Spectacular, contact iCoat Customer Service at (800) 832-2628.

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Rodenstock Options Program Now Available

Optical Distribution Corporation, the exclusive U.S. distributor of Rodenstock frame and lens products, recently debuted the Rodenstock Options program. Rodenstock Options rewards practices for purchasing Rodenstock progressive and task specific lenses through Eyefinity.

“Rodenstock is dedicated to advancing optical science through professional education,” according to Laurie Badone, Director of Marketing. “The Rodenstock Options program is evidence of our commitment to education, as one half of the points earned must be redeemed for continuing education and/or professional association dues.”

Eyecare professionals will earn 16 points for each pair of eligible Rodenstock products purchased through Eyefinity.  These points can then be used to offset the costs of continuing education programs, association dues and other practice building items. 

Eligible products are: Multigressiv MyView, Progressivlife 2, Progressiv life XS, ProgressivAT, Progressiv SI and Nexyma 40 & 80.

Practices can register for the program at www.rodenstockoptions.com.  The website contains the details of the program, along with a catalog of eligible items for redemption, which will be continuously updated.

To find out more about Rodenstock Options, or any of the premium Rodenstock lens and frame products, contact Optical Distribution Corporation at (888) 407-3937 or visit www.rodenstockusa.com.

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Freeform Certification ProgramDispensing Tips

#1When dispensing rimless eyewear, examine the placement of the frame even more carefully than usual since you will not have the reference of a metal or plastic frame for guidance. If progressive lenses are being fitted, then the use of verification masks on the lenses can aid in making sure the mounting is properly placed.
    For more information, and to take this CE course online, visit www.2020mag.com

#2The hyperopic eye is compact and has a flatter retina and shorter arc. This means that the eye needs softer power changes because the image on the retina must fit a smaller area and any power changes that occur faster may be disturbing to the wearer.
   For more information, and to take this CE course online, visit www.2020mag.com

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Shamir AutographNew Products
Varilux Physio 360° Expansion

Manufacturer: Essilor of America
Description: Expansion of the Varilux Physio 360° line to include cylinder powers up to -6.00D in all materials
Features:
The expansion of the Varilux Physio 360° line allows ECPs to provide the sharpest vision possible to customers with high-cylinder prescriptions. In addition, Varilux Physio and Varilux Physio 360° 1.50 plastic lenses are now available with a sphere power range of +6.00D to -10.00D in clear, Transitions VI and polarized.
(800) ESSILOR
www.essilorusa.com

Nextreme Coatings

Manufacturer: Nexus Vision
Description: Complete line of mirror coatings
Features: Mirror coatings include fashion mirror colors on the front lens surface with optional NVision AR performance on the back surface. Coatings are available in eight popular colors: island blue, navy blue, blue flash, stone brown, tropical green, silver flash, sunset red and chrome. Additional colors are available by request. A Nextreme display is available, and includes samples of the eight most popular colors and one AR NVision demonstration lens.
(866) 492-6949
www.nexusvisiongroup.com

iZon Sun Lenses

Manufacturer: Ophthonix
Description: New, proprietary process provides more stable color that won’t fade with age
Features: Lenses are manufactured with unique three-layer process in which the dyes are incorporated into the iZonik polymer, which forms the middle layer of the three-layer iZon Sun Lens. The process allows Ophthonix to use dyes that are more stable than the traditional dyes used in the standard dip process, resulting in a more stable, consistent color, according to Ophthonix.

The iZon Sun Lenses are prescribed using the same process as clear iZon High Resolution Lenses. ECPs utilize the Z-View Wavefront aberrometer to measure second- to sixth-order aberrations of the eye which determines the optical fingerprint, or iPrint. Each lens is then individually manufactured to meet the vision needs of each patient. Lenses are gray; light transmission is 15 percent (absorption 85 percent). UV-A, UV-B blocked up to 400 nm with two percent T cutoff. Premium scratch resistant, anti-reflective and super hydrophobic coatings are standard. Other popular colors will be released soon.
Availability: Single-vision and progressive in 2, 3, 4, 5 and 7 base curves. Rx range is sphere +5.00 to -8.00D, plano to -4.00.
(877) 367-4966
www.izonlens.com

Shamir Creation in PolyPlus Transitions

Manufacturer: Shamir Insight
Description: Shamir’s PolyPlus material combined with Transitions VI
Features: Clear lenses indoors and at night. Quickly darken when you go outdoors. Block 100 percent of harmful UVA and UVB rays. reduce discomforting and disabling glare. Compatible with virtually all frame styles. Shamir PolyPlus is manufactured in Israel at new, state-of-the-art plant using latest energy/ecological saving production technologies and highest quality control. 80mm blanks fit a variety of prescriptions. Lenses received high marks in Bayer test. Lightweight, highest impact resistance. Bifringence-free and “water white” clear. Six times more resolution than standard lenses. Developed with Shamir’s Freeform Optics. Extended base curve selection. Up to 40 percent flatter, thinner than standard-index lenses.
(877) 514-8330
www.shamirlens.com

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