The Holidays are here and nothing gets us into the Holiday Spirit like giving away great gifts to our friends and family. We want to share the joy of the season with our readers as well, so from now until the end of December we are offering a package deal of 3 CE courses for $25! All you have to do is select ‘Discount Package” at checkout, and it will automatically be applied to your account upon payment. Credits have to be earned through exam completion no later than January 31st, 2017. We hope you take advantage of this great opportunity.
We have another week of fabulous articles this week on the Opticians’ Handbook for you.
Dick Whitney provides some insight to marketing claims and Preston Fassel’s article asks some very valid and thought provoking questions about fashion brand frames in our dispensaries. Both articles should make you think twice, at least.
It is motivating to know there is a bright spot each year where we can gather with optical professionals who are progressive and brimming with ideas they are willing to share. It is also inspirational to be among the movers and shakers in our profession.
This is a “feel good” week for the Opticians Handbook. Sharing these three articles this week made me feel good as well. I’m very proud to announce that one of our Contributing Editor alumni, Barry Santini, was named Optician of the Year by the Society to Advance Opticianry.
My fabulous fashionista millennial niece texted me a picture of her new eyeglass prescription last week. (What? Texted isn’t recognized as a verb?) It was a significant change as she moved from a low plus power for reading in graduate school to a low minus with astigmatism over the span of two years.