Mark Mattison Shupnick

February 2017 Mark Mattison Shupnick

AMD and Low Vision Awareness Month

February 2017 is AMD (Age-related Macular Degeneration) and Low Vision Awareness month per Prevent Blindness.org.  I encourage you to take a moment and revisit these pervasive eye health issues.
December 2016 Mark Mattison Shupnick

A Gift to Warm Your Heart

The Holidays are here and nothing gets us into the Holiday Spirit like giving away great gifts to our friends and family. We want to share the joy of the season with our readers as well, so from now until the end of December we are offering a package deal of 3 CE courses for $25! All you have to do is select ‘Discount Package” at checkout, and it will automatically be applied to your account upon payment. Credits have to be earned through exam completion no later than January 31st, 2017. We hope you take advantage of this great opportunity.

November 2016 Mark Mattison Shupnick

Happy Thanksgiving!

We have another week of fabulous articles this week on the Opticians’ Handbook for you.

Dick Whitney provides some insight to marketing claims and Preston Fassel’s article asks some very valid and thought provoking questions about fashion brand frames in our dispensaries. Both articles should make you think twice, at least.
November 2016 Mark Mattison Shupnick

Take Care of Each Other

“Let's take care of each other and the people in our lives. I believe we will each find the best version of ourselves to help our country move on in the direction we all deserve..."
October 2016 Mark Mattison Shupnick

Happy Halloween OH Readers

We have a home run of three “do not miss” articles this week: Coping with Corridors, Part Two by Barry Santini, Eyes on the Stars, Vision Care and the Mars Mission, Part Two by Preston Fassel, and Combatting the Price Question by Johnna Dukes.
October 2016 Mark Mattison Shupnick

Celebrating OH Contributing Editor – Linda Hardy

We are delighted to share that our Contributing Editor Linda Hardy was chosen for a 2016 Women of Influence in the Optical Industry.

October 2016 Mark Mattison Shupnick

Opticianry Pride: Pass it On

It is motivating to know there is a bright spot each year where we can gather with optical professionals who are progressive and brimming with ideas they are willing to share.  It is also inspirational to be among the movers and shakers in our profession.
September 2016 Mark Mattison Shupnick

A Feel Good Week

This is a “feel good” week for the Opticians Handbook. Sharing these three articles this week made me feel good as well. I’m very proud to announce that one of our Contributing Editor alumni, Barry Santini, was named Optician of the Year by the Society to Advance Opticianry.