What’s Behind that Mirror – Technology to Enhance the Eyewear Patient Purchasing Experience


Deborah Kotob, ABOM

Release Date: September 18, 2020

Expiration Date: November 31, 2021

Learning Objectives:

Upon completion of this course you should understand:

  1. Learn how a touchless no-contact frame/lens measurement technology enhances the patient experience while keeping the patient and the dispenser safe
  2. Learn about the impact of providing the lab with precise and accurate As Worn measurements to compensate and optimize freeform digital lens design
  3. Learn about using technology to sell technologically advanced lenses.  Lose the low-tech marking pen and adopt touchless, digital technology for measuring frame geometry and lens parameters.
  4. Learn about Shamir Spark Mi Up mirror technology for fast, convenient, precise, accurate, and safe measurements.

Course Description

Who do we work for, as ECP's? Answer: The patient. When we do our job right, the result is happy, satisfied patients. To do our job right, what do we want from our lens suppliers? Answer: Reliable precision tools and products that WOW the patient! We want technology in tools and products that impress and make our patients happy that they've come to us and quick to tell others about their experience and satisfaction level; think Five Star rating. In this course, you will learn about a safe, touchless measuring device, a mirror that is also a digital screen, and a camera that takes accurate and precise "AS WORN" measurements, without physical contact. From the patient perspective, imagine their comfort level when merely looking into a mirror. Now imagine their discomfort level when a marking pen is heading for their eye. Add to this the discomforting proximity of the ECP. Spark Mi Up is a digital mirror tool with the cool hi-tech factor that elevates the patient experience. With the covid-19 crisis looming, this device is timely, but the added safety and precision are timeless.  Spark Mi Up makes it easy for the ECP to leave the low-tech marker and ruler in the drawer and embrace the digital technology experience. The bonus for the patient is the opportunity to experience the best lens performance ever. Spark Mi Up is brought to you by Shamir Insight Inc., an acknowledged leader in freeform progressive lens design technology.

Faculty/Editorial Board:

Deborah KotobDeborah Kotob, ABOM, is the Director of Education and Training for Jobson Medical Information. Her experience spans more than twenty years in the optical industry. During this time, her roles included optical boutiques owner, optician, optical frame sales, and over ten years in lens manufacturing as a Lens Consultant, Trainer, and LMS content developer. She lectures, trains, conducts webinars on a variety of optical, and practice development topics.

Credit Statement:

This course is approved for one (1) hour of CE credit by the American Board of Opticianry (ABO). Course number: STWJHI026-2 Ophthalmic Level II Course


Product spotlight CE supported by an educational grant from Shamir Insight Inc

This course has multiple parts.

Please download and read the PDF version, watch the video presentation, download and review any of the resources that are part of the resources tab. For the final steps review the questions for the test and take the test. Results are automatically sent to the ABO and your ABO account will be updated.

Click here for the PDF.

Click here for Video.

Video PRESENTATION (video)