Ultimate Protection of Your Visual Comfort and Investment – Premium Anti-Reflective Treatment

Product Spotlight – HOYA EX3+

By Deborah Kotob, ABOM

Release Date: December 23 , 2019

Expiration Date: January 31, 2021

Course Objectives:

Upon completion of this program, the participant should:

  1. Differentiate between premium and sub-premium anti-reflective treatments
  2. Demonstrate how premium anti-reflective treatment protects their investment and eyes
  3. Use the knowledge gained to communicate AR benefits to the patient

Course Description:

In this course, we will review the patient and practice benefits afforded by recommending premium AR treatment for every pair of lenses sold. We will review the technology behind premium AR that makes it easier to clean, more durable, more protective, and cosmetically appealing. And we will introduce HOYA EX3+ AR to protect the eye from UV reflected from the back surface of the lens as well as UV transmission through the front of the lens. This course addresses the need to make customers aware of how much better they will see through their lenses with a premium AR treatment and of how this hi-tech lens treatment will improve visual comfort, especially after a long day at the computer or when driving at night. Premium AR treatment enhances the patient's vision, eyewear aesthetics, and visual comfort while protecting their eyes and their investment, making it an essential part of every complete eyewear package.

Faculty/Editorial Board:

Deborah Kotob Deborah Kotob, ABOM, is currently director of education for Jobson Medical Information LLC, has more than 20 years of experience as an optician. With over 10 years in lens manufacturing as a Sales Consultant, Trainer and LMS content developer. She lectures, trains and conducts webinars on a variety of optical and practice development topics.

Credit Statement:

This course is approved for one (1) hour of CE credit the American Board of Opticianry (ABO)1 hour, Ophthalmic Level 2 Course STWJHI013-2

Supported by:

This is a product spotlight CE supported by an educational grant from HOYA Vision Care.

This course has multiple parts.

Please download and read the PDF version, watch the video presentation, download and review any of the resources that are part of the resources tab. For the final steps review the questions for the test and take the test.

Click here for the PDF.

PDF (pdf)
Click here for Video.