Art of Retailing

By Mark Mattison-Shupnick, ABOM

Release Date: October 1, 2018

Expiration Date: September 30, 2019


  1. Understand the changing customer demographics
  2. Learn how store traffic and layout affects sales
  3. Understand contemporary merchandising and communication concept structure

Credit Statement:

This course is approved for one (1) hour of CE credit by the American Board of Opticianry (ABO). Course SJHI055.

Faculty/Editorial Board:

Mark Mattison-Shupnick Mark Mattison-Shupnick, ABOM, is currently director of education for Jobson Medical Information LLC, has more than 40 years of experience as an optician, was senior staff member of SOLA International and is a frequent lecturer and trainer.

This course has multiple parts.

Please download and read the narrative, then watch and listen to the presentation. Download and review any of the resources that are part of the resources tab. Then, based on what you've read, saw as part of the slide deck and heard, view the questions for the exam. When ready, take the exam.

Click here for the PDF.


Click here for Video.

Video PRESENTATION (video)