Art of Retailing

By Mark Mattison-Shupnick, ABOM

Release Date: February 22, 2016

Expiration Date: March 22, 2017


  1. Understand the changing customer demographics
  2. Learn how store traffic and layout affects sales
  3. Understand contemporary merchandising and communication concept structure

Faculty/Editorial Board:

Mark Mattison-Shupnick Mark Mattison-Shupnick, ABOM, is currently director of education for Jobson Medical Information LLC, has more than 40 years of experience as an optician, was senior staff member of SOLA International and is a frequent lecturer and trainer.

Credit Statement:

This course is approved for one (1) hour of CE credit by the American Board of Opticianry (ABO). Course SJHI055.

This course is supported by an educational grant by LUXOTTICA.

This course has multiple parts.

Please download and read the narrative, then watch and listen to the presentation. Download and review any of the resources that are part of the resources tab. Then, based on what you've read, saw as part of the slide deck and heard, view the questions for the exam. When ready, take the exam.

Click here for the PDF.

Click here for Video.

Video PRESENTATION (video)