Sensity Dark and Shine – Expanding Opportunity in the Photochromic Market

By Deborah Kotob, ABOM

Release Date: February 27, 2019

Expiration Date: March 31, 2020

Learning Objectives

Upon completion of this program, the participant should:

  1. Learn the market challenges and opportunities for new improved light reactive lens technology
  2. Learn about the new light reactive lens technology with a mirror coating. Sensity Shine and its youth and fashion market appeal.
  3. Learn how to position new photochromic technology advancements in your lens offerings

Course Description

In this course, you will learn how new light reactive aka photochromic lens technology is expanding the appeal of photochromic lenses to new generations. You will learn about new photochromic technology that's more responsive behind the car windshield, and you'll learn about new fashion photochromic lenses with mirror coatings.

Faculty/Editorial Board:

Deborah Kotob Deborah Kotob, ABOM,is currently director of education for Jobson Medical Information LLC, has more than 20 years of experience as an optician. With over 10 years in lens manufacturing as a Sales Consultant, Trainer and LMS content developer. She lectures, trains and conducts webinars on a variety of optical and practice development topics.

Credit Statement:

This course is approved for one (1) hour of CE credit the American Board of Opticianry (ABO). 1 hour, Technical Level 2. Course# STWJH1004-2


This is a product spotlight CE supported by an educational grant from HOYA Vision Care.

This course has multiple parts.

Please download and read the PDF version and then engage in the interactive eLearning summary presentation which includes gamified learning checks. For the final steps review the questions for the test and take the test.

Click here for the PDF.

PDF Version
Click here for Video.