The Art of Retailing

1. A retail optical store is best described as all of the following except
2. In one word, what is the retail experience about?
3. To make the eyewear purchase more like other retail experiences, change _________ to _________.
4. All of the following are changes affecting today's optical except
5. What percent of shoppers believe that optical retailers could do more?
6. The correct order for a customer's journey through the store is
7. What's the spending power of the Millennial today?
8. All of the following are Touchpoints of the Ideal Consumer Experience except
9. An ultra luxury optical boutique has
10. When you walk through the front, instead of the back door of your office, how many relevant brands should be visible
11. What percent of exams do not result in a sale of frames?
12. To ensure that POP and collateral materials are current,
13. The 3 key elements of visual merchandising are
14. For an effective sunglass to optical balance, offer
15. Another way to describe 'eye level' frame display is
16. Curated frames
17. What percentage of consumers walk into an office not to shop but to scout?
18. A good way to display and discuss frames is
19. Regularly, to make customers comment about how different the store looks,
20. The total missed dollar opportunity for the gap between exams conducted by independent optometry and frames sold is,
Evaluation Questions
21. In questions 21-25 please rate the effectiveness of how well each course met the stated learning objectives: Met the stated learning objectives?
22. Avoided commercial bias/influence?
23. How would you rate the overall quality of the material presented?
24. How were you directed to this course?
25. Please describe the office in which you work.