Keep it Clean and Fog Free

Product Spotlight – ZEISS Wipes and Fog Defender System

By Deborah Kotob, ABOM

Release Date: September 1, 2020

Expiration Date: October 1, 2021

Learning Objectives:

Upon completion of this program, the participant should be able to:

  1. Review high-touch surfaces including lenses for both the practice and the consumer
  2. Review advantages of single-use over reusable microfiber cloths
  3. Learn of the rigorous, independent testing of single-use ZEISS Wipes by COLT’s Laboratory
  4. Learn how wipes and other disposable and replenishable products increase average sales and encourage reordersts.

Course Description

We have all spent considerable time planning for re-opening. How can we improve hygienic practices in the office, exam room, and dispensary? This course covers single-use disposable wipes to facilitate easy and convenient lens and high-touch surface cleaning, frequently and conveniently.  Additionally, consumers, more than ever before, want convenient products to clean lenses and other frequently touched surfaces like their smartphones and tablets. For the ECP practice, this is another easy-to-implement practice- builder product category. A box or two of wipes increases the average sale and is a product reordered regularly. With its small footprint, wipes and small spray bottles fit neatly into the retail space. And for those expanding into eCommerce in response to brick and mortar business disruption, these tiny cleaning wipe packets and anti-fog spray fit the new eCommerce opportunities that many ECP’s are pursuing, in light of the lessons learned from COVID-19.

Faculty/Editorial Board:

Deborah Kotob Deborah Kotob, ABOM, is the Director of Education and Training for Jobson Medical Information. Her experience spans more than twenty years in the optical industry. During this time, her roles included optical boutiques owner, optician, optical frame sales, and over ten years in lens manufacturing as a Lens Consultant, Trainer, and LMS content developer. She lectures, trains and conducts webinars on a variety of optical and practice development topics.

Credit Statement:

This course has been approved for one (1) hour of Ophthalmic Level I continuing education credit by the American Board of Opticianry (ABO). Course STWJHI024-1

Supported By:

This course is supported by an educational grant from Zeiss Vision Care

This course has multiple parts.

Please download and read the PDF version, watch the video presentation, download and review any of the resources that are part of the resources tab. For the final steps review the questions for the test and take the test. Results are automatically sent to the ABO and your ABO account will be updated.

Click here for the PDF.

Click here for Video.

Video PRESENTATION (video)