Frames Advisor

By Jonathan Smith

Release Date: October 15, 2019

Expiration Date: May 16, 2021

Learning Objectives:

Upon completion of this program, the participant should:

  1. Understand patient /consumer expectations and behavior patterns.
  2. Recognize the sales opportunity by improving the customer experience.
  3. Identify easy steps for improvement and implementation in-store.

Course Description:

Partner with us and make choosing a frame a memorable experience! Join us as we explore a unique methodology on how to increase client satisfaction by learning how to advise and assist the consumer during all phases of trying on and choosing frames, to exceed their expectations and increase business.

Faculty/Editorial Board:

Jonathan SmithJonathan Smith,is an MBA graduate who began his career at Luxottica in brand management overseeing the marketing strategy for all premium fashion eyewear brands. With over 12 years of experience in branding and marketing in the luxury, fashion, and beauty industries, Jonathan brings a wealth of business and product knowledge and is known for dynamic and compelling presentations. Jonathan is an ABO and COPE certified speaker who has created and presented to optical groups across the US and Canada and leads the North American training department at Luxottica in building a strong education vision and strategy for the company.

Credit Statement:

This course is approved for one (1) hour of CE credit the American Board of Opticianry (ABO)1 hour, General knowledge  Course  SWJHI010

Supported by:


This course has multiple parts.

Please download and read the PDF version, watch the video presentation, download and review any of the resources that are part of the resources tab. For the final steps review the questions for the test and take the test.

Click here for the PDF.

PDF (pdf)
Click here for Video.