Art of Assortment Planning

By Alessandro Baronti

Release Date: October 16, 2018

Expiration Date: January 1, 2019

Objectives:

  1. Understand the brand confusion and dilemma of an eyewear customer when seeing the assortment of frames in an optical store.
  2. Learn that there is a way to determine the number of frames and the importance of brands any particular practice should carry.
  3. Know how to communicate a curated assortment as well as how consumers have learned to shop that affect the eyewear purchase.

Credit Statement:

This course is approved for one (1) hour of CE credit by the American Board of Opticianry (ABO). Course SWJHI003

Support:

Courses supported by an educational grant from LUXOTTICA


This course has multiple parts.

Please download and read the narrative, then watch and listen to the presentation. Download and review any of the resources that are part of the resources tab. Then, based on what you've read, saw as part of the slide deck and heard, view the questions for the exam. When ready, take the exam.

Click here for the PDF.

PDF NARRATIVE (pdf)
Click here for Video.

Video PRESENTATION (video)