Attendees also learned of the experiences of diverse panel of experienced optometrists and opticians who compared notes and discussed tactics for re-engaging with consumers in the wake of the pandemic. Titled "ALL-CONSUMING: A Deep Dive Into the New Consumer Mindset," the second virtual Summit is part of a three-part 2021 VM Summit series this year. Registration to the event is still open for those who didn't sign up in advance, details are posted here. The program is now available for on-demand viewing, and for access to a range of resources that can be helpful in interpreting the discussions.
ALL-CONSUMING: A Deep Dive Into the New Consumer Mindset
Micro Chat: Accenture's "Life Reimagined"
Marge Axelrad & Andy Karp
The Consumer's Behavior Has Already Changed
What We’re Seeing: Beyond Quarantine—The Macro Trends Shaping Post-COVID
John Dick, founder/CEO, Civic Science
The Imminent Rise of Social Media as a New Purchasing Channel
Stephanie Clarke, SVP, Red Havas
"The Patient Will See You Now"
Matt Alpert, OD, Alpert Vision Care in conversation with Destry Sulkes, MD, Klick Health
ECP PANEL: Capturing the Imagination and Loyalty of Today’s Patients
Moderated by Matt Alpert, OD, Alpert Vision Care, Calabasas, Calif. and featuring:
Ruth Domber, 10/10 Optics, New York City
Solomon Gould, OD, Scenic Eyecare, St. Paul, Minn.
Julia Gogosha, Gogosha Optique, Los Angeles
Mollie Tavel Kaback, Dr. Tavel Eye Care, Indiana
Registration for the Aug. 11 ALL-CONSUMING session includes on-demand access to the June 23 VirtualEYES! event as well. Registration includes both virtual broadcasts, full access to the VM Summit virtual platform, networking, on-demand viewing and exclusive access to attendees-only content after the event. Optometrists, opticians, ophthalmologists and students can register for no charge. All other industry registration is $99. Registration and other program details are posted here.
The theme of "Creative Disruption" will be continued in the third component of VM's 2021 Summit—a live, in-person VM Leadership Summit to be held on Sept. 22 in Las Vegas, just prior to the launch of Vision Expo West. That session will be called "Retail & Healthcare: UPENDED! Ripping Up The Rulebook" and will examine new business models coming onstream. Details about that program and registration info will be posted soon.
The Platinum Sponsors of the 2021 VM Leadership Summit are EssilorLuxottica, Healthy Eyes Advantage-PECAA and VSP Global Premier Program. The Gold Sponsor is The Vision Council's Vision Health Alliance and the Silver Sponsors are Alcon and Ocuco.