NEW YORK—Optify and Frames Data have announced an agreement to bring their respective technologies together in order to better serve independent eyecare practices seeking to grow their online presence. The new agreement will enable Optify to populate its clients’ feature rich omni-channel & e-commerce websites from Frames Data’s vast library of accurate, up-to-date frame information and professional product photography. A provider of omni-channel & e-commerce solutions for optical practices, Optify will be using Frames Data to enhance the client-supplied data that it uses to create leading commerce driven websites.

Frames Data works with frame companies across the industry to produce what is widely considered the industry standard database of eyewear.
 
Optify expects this arrangement to increase the speed at which new frame designs are added, standardize and upgrade photography, and increase inventory match rates.
 
“We are excited to partner with Frames Data to bring a best in class experience to help private practice optometrists thrive in the digital age,” said Dave Barton, Optify CEO and co-founder. “By combining Optify’s feature rich omni-channel software with Frames Data’s continuously updated industry leading frame catalog, we are able to help independent optometrists turn patients into shoppers, compete with larger retailers, and level the playing field.”
 
"Our mission, on behalf of our frame company clients, is to make sure that Frames Data is available wherever accurate, up-to-date frame information is needed to support business transactions of all kinds," said Tom Lamond, president of Frames Data. "That's why working with Optify to ensure that these practice sites have complete, accurate data is a perfect fit.” 
 
Lamond also sees the agreement as a strategic decision. “Over time, more and more practices will see the need for an e-commerce site. It’s inevitable, given how people shop now. And just as those retailers turned to Frames Data to populate inventory software over the last couple of decades, we are ready to help drive their online strategies as well.”