5 REASONS TO ADD A SMART MIRROR APP TO ENHANCE THE EYEWEAR SELLING PROCESS
By Mark Mattison-Shupnick, ABOM
Release Date: November 15, 2015
Expiration Date: December 15, 2016
Part 1 - Frame Selection
- Know why frame selection imaging improves the final choice and reduces buyer's remorse
- Learn the best ways to photograph the customer
- Understand how making frame imaging can change a contemporary consumer's sense of 'value' for the better
Part 2 - Lens Selection
- Understand how to describe and demonstrate lens benefits
- Know why a lens demonstration process is required to improve revenue, multiple pairs and patient satisfaction
- Learn how to think interactively, both patients and ECPs use this app
Mark Mattison-Shupnick, ABOM, is currently director of education for Jobson Medical Information LLC, has more than 40 years of experience as an optician, was senior staff member of SOLA International and is a frequent lecturer and trainer.
This course is approved for one (1) hour of CE credit by the American Board of Opticianry (ABO). Course STWJH644-1.
This course is supported by an educational grant by ABS Smart Mirror.
Please click on images to view the presentations.
PART 1: Frame Selection
PART 2: Lens Selection