5 REASONS TO ADD A SMART MIRROR APP TO ENHANCE THE EYEWEAR SELLING PROCESS

By Mark Mattison-Shupnick, ABOM

Release Date: June 21, 2016

Expiration Date: June 17, 2021

Objectives:

Part 3
Now you might ask why we want to even take digital measurements for things that we already do so well like PD and height? Here are a few of my own reasons. First, better fitting heights – did you know that height changes are reason for most progressive lens redo's. Shouldn't we want a way that measures where the patient is actually reading?

The best of digital lenses are better with personalized measurements, Patients notice, "No one's ever done this before". They help determine the opportunity for digital lenses.

A request for only a PD, for online eyewear, makes just an adequate pair of glasses, 5 measurements makes great eyewear and separates you from the competition

Our objectives are:

Understand how 5 lens measurements can make better eyewear.
Then, Learn how to efficiently capture a set of digital measurements.
Know how to describe the entire digital, eyewear measuring, experience.

Faculty/Editorial Board:

Mark Mattison-Shupnick, ABOM, is currently director of education for Jobson Medical Information LLC, has more than 40 years of experience as an optician, was senior staff member of SOLA International and is a frequent lecturer and trainer.

Credit Statement:

This course is approved for one (1) hour of CE credit by the American Board of Opticianry (ABO). Course SWJH559.

This course has multiple parts.

Please download and read the narrative, then watch and listen to the presentation. Download and review any of the resources that are part of the resources tab. Then, based on what you've read, saw as part of the slide deck and heard, view the questions for the exam. When ready, take the exam.

NARRATIVE (pdf)

PRESENTATION (video)